# Speedy Green Sports Cars The Mazda Kiyora is Fast, Fun and Eco-Friendly By Robyn Currie | Published 2009-09-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mazda-kiyora References: [autoblog](http://www.autoblog.com/2009/09/29/tokyo-2009-mazda-previews-next-gen-sky-clean-engines-transmiss/) & [mazda](http://www.mazda.com) [Mazda](https://www.trendhunter.com/trends/2025-mazda-cx70) is getting ready to launch their brand spankin’ new concept car this October and they are promising that ‘green’ and ‘fun’ are not necessarily mutually exclusive. The Mazda Kiyora is taking Mazda’s green technology and pairing it with some badass speed. Promising to get 75 mpg and being 100 kg. lighter then any other Mazda vehicle, this [green gem](https://www.trendhunter.com/trends/r32ev-concept-model) is a lined up to be a winner. Add in the some [super slick aerodynamics](https://www.trendhunter.com/trends/toyota-gr-yaris-aero-performance) and you might just find a sportster somewhere in the Mazda Kiyora. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 38% | Activity: 3% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Green Sports Cars:** Disruptive innovation opportunity: Harnessing green technology to create high-performance, eco-friendly sports cars. - **Fuel Efficiency:** Disruptive innovation opportunity: Developing vehicles that achieve high mileage per gallon while maintaining performance. - **Lightweight Vehicles:** Disruptive innovation opportunity: Designing lighter cars to enhance speed and fuel efficiency. ### Where This Applies - **Automotive:** Disruptive innovation opportunity: Revolutionizing the automotive industry by producing environmentally friendly sports cars. - **Green Technology:** Disruptive innovation opportunity: Advancing the green technology sector through the integration of sustainable practices in vehicle manufacturing. - **Aerospace:** Disruptive innovation opportunity: Applying aerodynamic principles from aerospace to improve the performance of sports cars. ## Related on Trend Hunter - [Sporty Fully-Electric Vehicle Models](https://www.trendhunter.com/trends/abarth-500e.md) - [Athletically Sleek SUV Models](https://www.trendhunter.com/trends/2025-mazda-cx70.md) - [Curvaceous Electric Concept Cars](https://www.trendhunter.com/trends/curvaceous-electric-concept-cars.md) - [All-Electric Sports Cars](https://www.trendhunter.com/trends/allelectric-sports-car.md) - [High Speed-Capable Electric Vehicles](https://www.trendhunter.com/trends/ev-9-gt.md) - [Rugged High-Tech SUVs](https://www.trendhunter.com/trends/cx50.md) - [Sporty EV Concept Designs](https://www.trendhunter.com/trends/lexus-rz-sport-concept.md) - [PHEV Crossover SUV Models](https://www.trendhunter.com/trends/mazda-cx60.md) - [Electric Sporty Vehicle Concepts](https://www.trendhunter.com/trends/project-v.md)