# Latest Mazda Concept Furai To Debut in Detroit By scottv | Published 2007-12-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mazda-furai References: [jalopnik](http://jalopnik.com/338324/detroit-auto-show-mazda-furai-revealed) [Mazda](https://www.trendhunter.com/trends/cx50) just released these stunning press photos of the Mazda Furai concept car, expected to debut at the 2008 North American International Auto Show. The car features a rotary engine with 450hp and sleek styling. "Furai takes Mazda's unique Nagare (Japanese for "flow") design language a step further as it is translated into a concept car based on an American Le Mans Series (ALMS) racing car," according to [Jalopnik](http://jalopnik.com/338324/detroit-auto-show-mazda-furai-revealed). "The car utilizes the Courage C65 chassis the company campaigned in the ALMS series only two seasons ago, and the 450-hp three-rotor rotary engine that distinguishes it from anything else on the track." It will be great to see its performance specs, and we don't have long to wait; the NAIAS in Detroit is coming up in January. Check out the video! ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 38% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Rotary Engine Technology:** Disruptive innovation opportunity: Developing more efficient and sustainable rotary engines for automotive and other industries. - **Nagare Design Language:** Disruptive innovation opportunity: Applying the flow-inspired Nagare design language to other product categories, such as consumer electronics or furniture. - **Concept Cars:** Disruptive innovation opportunity: Exploring futuristic concepts and technologies in the automotive industry, potentially shaping the future of transportation. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunity: Incorporating innovative technologies, like rotary engines and Nagare design, into production vehicles to enhance performance and aesthetics. - **Consumer Electronics:** Disruptive innovation opportunity: Integrating Nagare design principles into electronic devices to create visually striking and immersive user experiences. - **Furniture:** Disruptive innovation opportunity: Infusing Nagare design philosophy into furniture design to create unique and visually captivating pieces that stand out in the market. ## Related on Trend Hunter - [Rugged High-Tech SUVs](https://www.trendhunter.com/trends/cx50.md) - [Athletically Sleek SUV Models](https://www.trendhunter.com/trends/2025-mazda-cx70.md) - [Supercharged Rotary Engines](https://www.trendhunter.com/trends/rotary-engine.md) - [Off-Road Crossover SUVs](https://www.trendhunter.com/trends/mazda-cx50.md) - [Japanese Customer Race Cars](https://www.trendhunter.com/trends/toyota-gr-gt3.md) - [Sporty EV Concept Designs](https://www.trendhunter.com/trends/lexus-rz-sport-concept.md) - [Convenience-Focused Vehicle Designs](https://www.trendhunter.com/trends/mazda-cx90.md) - [PHEV Crossover SUV Models](https://www.trendhunter.com/trends/mazda-cx60.md) - [Conceptual Electric Sportscars](https://www.trendhunter.com/trends/r32ev-concept-model.md)