# Skeletal Vehicle Campaigns Mazda CX7 'Predator Ride' Ads Hunt Down Unworthy Autos By Amelia Roblin | Published 2011-07-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mazda-cx7-predator-ride-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/mazda_cx7_predator_ride_3) & [thesmarts.eu](http://thesmarts.eu/) Giving your car a name is the first step to personifying such a machine, but these [Mazda](https://www.trendhunter.com/trends/cx50) CX7 'Predator Ride' ads go one further to imagine automobiles with actual skeletons. This run of three prints places the SUV within barren landscapes beyond the boarders of the city, thriving amidst the corpses of its fellow cars. The title of the campaign suggests that this vehicle is responsible for the figurative deaths of its pathetic peers, leaving just broken bones, rusty hubcaps and dusty grilles behind. But perhaps the [Smarts advertising agency](https://www.trendhunter.com/trends/electric-capri) is also indicating that this auto is by far the fittest set of wheels amidst the demanding fictitious climate in these Mazda CX7 'Predator Ride' ads. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 50% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Personified Vehicles:** Adopting anthropomorphic characteristics in car branding for better customer engagement. - **Post-apocalyptic Imagery in Advertising:** Utilizing a dystopian aesthetic in advertisements to evoke a sense of edginess and excitement among consumers. - **Survival of the Fittest Branding:** Using the idea of competition and dominance to market products and services. ### Industries Being Reshaped - **Automotive Industry:** Incorporating edgy and unique branding strategies to differentiate their product offerings from competitors. - **Advertising Industry:** Exploring new avenues for evocative and disruptive marketing campaigns for an enhanced customer-brand relationship. - **Visual Design Industry:** Creating post-apocalyptic-themed illustrations and designs for product branding and promotional material. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Brutish Skeletal Supercar Concepts](https://www.trendhunter.com/trends/mclaren-570s-concept.md) - [Rugged High-Tech SUVs](https://www.trendhunter.com/trends/cx50.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Athletically Sleek SUV Models](https://www.trendhunter.com/trends/2025-mazda-cx70.md) - [Mythical Exploration SUV Models](https://www.trendhunter.com/trends/ford-bronco-sasquatch-searcher.md)