# Scrapbooking Car Ads The Mazda Car Commercials Take You on a Journey By Allison Love | Published 2010-07-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mazda-car-ad References: [notcot.org](http://www.notcot.org/post/32259/) & [artvertising.over-blog](http://www.artvertising.over-blog.com/article-mazda-all-the-best-in-one-place-53506889.html) The newest [Mazda](https://www.trendhunter.com/trends/cx50) [car commercials](https://www.trendhunter.com/trends/you-are-how-you-car) are pretty neat, taking the viewer on a journey through a scrapbook where the Mazda car is the key component. I actually really enjoyed this commercial (for once...). It was inventive and demonstrated a unique approach to car ownership--rather than a car looking sleek and going really fast through a cityscape. The commercial sees the car go through birthdays, beach days with friends, city living and [various travels](https://www.trendhunter.com/trends/travel-changed-me), mimicking the progression of an actual life which makes it a commercial to which many consumers can relate. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Scrapbooking Commercials:** Opportunities for companies to create innovative commercials that utilize a scrapbook format to showcase their products or services. - **Personalized Advertising:** Growing trend in advertising that focuses on creating a personal connection with the consumer by highlighting relatable experiences and memories. - **Narrative-driven Commercials:** Trend towards creating commercials that tell a story that resonates with consumers and highlights the ways in which a product or service can be integrated into their lives. ### Sectors Adopting This - **Automotive:** Disruptive innovation opportunities to create car commercials that showcase the car in a unique and relatable way, similar to the Mazda car commercials. - **Marketing and Advertising:** Opportunities for companies to focus on personalized advertising techniques that create a narrative-driven connection with the consumer. - **Social Media:** Growing trend towards creating social media campaigns that highlight relatable experiences and memories, like those seen in the Mazda car commercials. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)