# Auto Sexvertising Mazda Entices New Grads with Casual Sex Quip By Marissa Brassfield | Published 2009-02-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mazda-canada-ad References: [jalopnik](http://jalopnik.com/5150828/mazda-rewards-canadian-college-grads-for-royal-canadian-mounting) If you’ve seen [Mazda Canada](https://www.trendhunter.com/trends/mazda-cx90)’s latest ad, it’s clear that they get what college is all about. This clever print ad promotes their $500 reward program for new graduates, and features the tagline, “For all that hard work, determination and [casual sex](https://www.trendhunter.com/trends/lover-set), here’s $500.” At least Mazda Canada has done their research on college students’ extracurricular activities! *Zoom zoom*, indeed. **Implications** - Though [blatant sexvertising](https://www.trendhunter.com/trends/mwcurated) caused a commotion at first, it is rapidly becoming an accepted and almost cliche strategy that is received in a much more lax way than it initially was. This signifies a shift in more than just the advertising industry, but in consumers' general attitudes towards sex. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 3% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Acceptance of Sexvertising:** The shift in consumers' general attitudes towards sex suggests an opportunity for brands to explore more bold and provocative advertising strategies. - **Evolution of Advertising Strategies:** The increasing acceptance of sexvertising as a strategy indicates a need for brands to innovate and find new ways to capture consumers' attention. - **Changing Consumer Perceptions:** The evolving attitudes towards sex in advertising calls for brands to reevaluate their messaging and align it with the changing perceptions of consumers. ### Where This Applies - **Advertising:** The advertising industry can capitalize on the acceptance of sexvertising by experimenting with bold and provocative campaigns. - **Marketing:** Brands can leverage the evolving perceptions of consumers towards sex to create marketing strategies that resonate and capture attention. - **Consumer Goods:** The changing attitudes towards sex open up opportunities for consumer goods brands to explore more daring and edgy advertising approaches. ## Related on Trend Hunter - [Experiential Student Activations](https://www.trendhunter.com/trends/hey-u-up-campaign.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Erectile Dysfunction Ads](https://www.trendhunter.com/trends/mangorx.md) - [Late-Night QSR Vehicles](https://www.trendhunter.com/trends/student-tour-campaign.md)