# Branded Mayo Ambassadors Kraft Mayo is Looking to Fill a 'Mayodorsement' Contract worth $10,000 By Grace Mahas | Published 2021-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mayodorsement References: [kraftmayodorsement](https://www.kraftmayodorsement.com/) & [youtube](https://www.youtube.com/watch?v=aZqy71y0JHE) [Kraft Mayo](https://www.trendhunter.com/trends/buffalo-balm) is looking for an enthusiastic mayo-lover in its new 'Mayodorsement' campaign. The brand hopes to sign a true mayonnaise fanatic to an ambassador contract worth $10,000. Alongside the financial bonus, the fan will also get a jar of creamy mayo with their face on it, and a full-page ad and digital billboard in their local town declaring their new title. Fans can enter to become the next mayonnaise ambassador for Kraft Mayo by showcasing their personality and passion for the creamy condiment through a video, photo, love poem, or other creative outlets. Those entering the contest must be following [@RealKraftMayo](https://www.trendhunter.com/trends/mayo-readings) and use the hashtags: #KraftMaydorsement and #Contest. Fans will vote on finalist entries on [Instagram](https://www.trendhunter.com/trends/saladshaking-contest) and Twitter ahead of the Kraft Mayo Draft around May 28. Image Credit: Kraft Mayo ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 34% | Activity: 85% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Branded Ambassadors:** Brands are searching for enthusiast ambassadors to promote their products via creative outlets. - **Social Media Contests:** Brands are utilizing social media to engage with their customers and promote their products through user-generated content. - **Personalized Products:** Brands are creating personalized products as incentives for their customer engagement and loyalty. ### Where This Applies - **Food Industry:** Food companies are promoting their products through creative marketing campaigns and personalized incentives. - **Advertising Industry:** Advertising agencies are developing social media marketing strategies to engage with customers and promote products through user-generated content. - **Social Media Industry:** Social media platforms are used as a marketing tool by companies to engage with their customers and promote their products through social media contests. ## Related on Trend Hunter - [Immersive Digital Experiences](https://www.trendhunter.com/trends/mayoverse.md) - [Branded Astrology Activations](https://www.trendhunter.com/trends/mayo-readings.md) - [Quirky Athlete-Centric Mayo Campaigns](https://www.trendhunter.com/trends/mayotivations-campaign.md) - [Playful Dating Experiment Campaigns](https://www.trendhunter.com/trends/swipe-right-for-mayo.md) - [Tongue-In-Cheek Grilling Ads](https://www.trendhunter.com/trends/may0-petition.md) - [Tangy American Sauce Flavors](https://www.trendhunter.com/trends/kraft-pickle-mayonnaise-dressing.md) - [Condiment Currency Exchanges](https://www.trendhunter.com/trends/mayoexchange.md) - [Mayo-Inspired Fragrances](https://www.trendhunter.com/trends/will-levis-no-8.md) - [Tailgate-Inspired RVs](https://www.trendhunter.com/trends/tailgate-inspired-rv.md)