# Mayo-Infused Coffees Mayonnaise-Infused Coffee is an Unconventional Fat-Rich Coffee Add-In By Laura McQuarrie | Published 2023-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mayo-infused-coffee References: [wellandgood](https://www.wellandgood.com/mayo-in-coffee/)  Mayo-infused coffee is making the rounds on social media, inspiring adventurous drinkers to try a different way of consuming their morning cup of coffee. Although [mayo-infused coffee](https://www.trendhunter.com/trends/vegemite-x-farm-girl) may seem strange, many consumers have already adopted the practice of adding fat-rich ingredients like butter, eggs or olive oil to their coffee. By incorporating these ingredients, coffee lovers are seeking to add a rich and creamy dimension to their coffee, along with a source of fat and as a result, energy. Alternatively, [creamy add-ins](https://www.trendhunter.com/trends/starbucks-sweet-cream-enhancers) are often chosen for their ability to alter the taste of coffee itself. In essence, [adding mayonnaise](https://www.trendhunter.com/trends/miso-mayo) to coffee is not too much different than adding cream or half-and-half, and as such, this practice is now being called "bulletproof coffee 2.0." Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 34% | Activity: 64% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fat-infused Coffees:** The trend of incorporating fat-rich ingredients like mayo, butter, eggs or olive oil in coffee to add creaminess and energy provides opportunities for innovation in coffee-additives industry. - **Unconventional Coffee Add-ins:** The trend of trying out unusual coffee additives like mayonnaise creates opportunities for exploration and invention in the coffee industry. - **Bulletproof Coffee Upgrades:** Mayo-infused coffee being called “bulletproof coffee 2.0” gives room for innovation in the bulletproof coffee industry. ### Who This Affects Most - **Coffee-additives:** The trend of adding fat-rich ingredients to coffee opens up opportunities for innovation in the coffee-additives industry. - **Food and Beverage:** The trend of experimenting with unconventional coffee add-ins like mayonnaise calls for innovation opportunities in the food and beverage industry. - **Coffee:** The trend of upgrading bulletproof coffee with mayo provides innovation opportunities in the bulletproof coffee market. ## Related on Trend Hunter - [Mayonnaise-Infused Eggnogs](https://www.trendhunter.com/trends/mayonog.md) - [Canned Avocado Coffees](https://www.trendhunter.com/trends/avacajoe.md) - [Smooth Oil-Infused Coffees](https://www.trendhunter.com/trends/smooth-oilinfused-coffees-starbucks-uk-introduced-three-oleato-drinks.md) - [Replenishing Creamy Coffees](https://www.trendhunter.com/trends/cloud-coffee.md) - [Olive Oil-Infused Coffees](https://www.trendhunter.com/trends/starbucks-oleato.md) - [Drinkable Mayonnaise Beverages](https://www.trendhunter.com/trends/nomu-mayo.md) - [Blended Banana Coffees](https://www.trendhunter.com/trends/banana-coffee.md) - [Pumpkin Spice-Inspired Creamers](https://www.trendhunter.com/trends/pumpkin-spice-enhanced-creamer.md) - [Mayo-Inspired Fragrances](https://www.trendhunter.com/trends/will-levis-no-8.md)