# Immortalized Candy Contests Maynards Canada Puts Fan Faces On Candy By Christopher DeLuca | Published 2011-08-30 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/maynards-canada References: [springwise](http://www.springwise.com/food_beverage/confectionery-brand-turn-fan’s-face-candy/) & [facebook](http://www.facebook.com/maynardscanada) [Maynards Canada](https://www.trendhunter.com/trends/maynards-bassetts-beetlejuice-beetlejuice) has created an innovative [social media campaign](https://www.trendhunter.com/trends/performance-enhancing-canadians) to reward their most loyal followers -- the brand has launched a contest where fans have the opportunity to have their face made into candy. Maynards Canada is running the contest through their [Facebook](https://www.trendhunter.com/trends/bolthouse-fresh) page. To enter, fans need to simply like the page and upload a pic of themselves that they can then edit and submit to the contest. The winner will be drawn at random and will receive a whopping $5,000 prize in addition to a year's supply of candy. What an excellent campaign by Maynards Canada. **Implications** - Consumers are overwhelmed with options when it comes to products and services in pretty much every category. In order to differentiate a product from all competitors, companies must implement an element of customization that is exclusive to each individual. This separates companies that see consumers from companies that see individuals. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 13% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Customized Consumer Experiences:** Companies must implement a element of customization exclusive to each individual to stand out in crowded markets. - **Social Media Contests:** Brands can engage and reward their loyal followers by running innovative social media contests. - **Personalized Product Packaging:** Giving consumers the opportunity to have their face or personal image on products creates a unique and memorable experience. ### Where This Applies - **Food and Beverage:** Food and beverage companies can differentiate their products by offering customization and personalization options. - **Social Media Marketing:** Brands can leverage social media platforms to run engaging contests and connect with their target audience. - **Packaging and Design:** Companies specializing in packaging can offer customization options for product packaging to create a personalized touch. ## Related on Trend Hunter - [Cringe-Worthy Photo Campaigns](https://www.trendhunter.com/trends/cringe-or-candy.md) - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [Food-Inspired Costume Contests](https://www.trendhunter.com/trends/kraft-natural-cheese.md) - [Celebratory Christmas Candy Campaigns](https://www.trendhunter.com/trends/holiday-giveaways.md) - [Playful Interactive Donut Contests](https://www.trendhunter.com/trends/battle-of-the-donuts.md) - [Candy-Inspired School-Centric Campaigns](https://www.trendhunter.com/trends/smarties-u.md) - [Interactive Treat Campaigns](https://www.trendhunter.com/trends/falling-treats.md) - [Celebratory Ice Cream Contests](https://www.trendhunter.com/trends/ultimate-ice-cream-fan.md) - [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md)