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# Classic Casual Fashion
The Maynard Collection is the Debut Line for the Ladies' Label

By Meghan Young | Published 2011-10-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/maynard-collection
References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/maynard-debut-collection.aspx) & [maynardlane](http://www.maynardlane.com/collection.php)

For those looking for a classy edge to casual clothing, the Maynard Collection has you covered.

This debut line of womenswear has knocked the ball out of the park, and is exactly what newbies in the fashion industries need to get noticed. Although quite simple at first glance with a dark palette comprised of mostly greys and blacks, the Maynard Collection is much more than simple stitching.

From chic, skin-baring jumpsuits to elegantly shredded shirts, the Maynard Collection offers a glamorous take on the grunge look. Perfect for the cold fall and winter seasons, the Maynard Collection also melds aspects of high fashion with ready-to-wear pieces, creating a line that will surely be a hit with fashionistas around the world.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 85% | Activity: 74% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Glam Grunge Fashion:** Opportunity for fashion brands to incorporate high fashion aspects into ready-to-wear pieces with a glamorous take on the grunge look.
- **Classy Casual Clothing:** Opportunity for fashion brands to add a classy edge to casual clothing, offering a unique and upscale style.
- **Skin-baring Jumpsuits:** Opportunity for fashion brands to incorporate skin-baring jumpsuits into their lines, allowing for a versatile and trendy wardrobe addition.

### Who This Affects Most

- **Fashion Industry:** Fashion industry professionals can use the Maynard Collection as inspiration to create their own edgy yet sophisticated line.
- **Ready-to-wear Industry:** Opportunity for ready-to-wear companies to add high fashion elements to their pieces and tap into a new, upscale market.
- **Cold Weather Clothing Industry:** Opportunity for cold weather clothing brands to incorporate trendy and fashion-forward elements into their pieces, appealing to a wider audience.

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