# Muted Streetwear Releases Maylee's Debut Collection Features Refined Silhouettes & Neutral Colors By Mary Van Puymbroeck | Published 2017-07-13 | Updated 2017-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maylees-debut-collection References: [highsnobiety](http://www.highsnobiety.com/2017/07/13/sol-sol-womenswear-lookbook/) & [shopmaylee](http://shopmaylee.com/) Cape Town-based streetwear designer, Maylee's [debut collection](https://www.trendhunter.com/trends/collection-nine) neutral yet sultry. Maylee launched its brand last December, but this is the first full collection they have released to the public. What began as a small operation above Cape Town's favorite streetwear store is soon to be the next IT-girl line. According to its website, "The brand and collection plays on the idea of mixing highs and lows, simple classic fits with high end luxurious fabrics." The range includes t-shirts done in luxurious fabrics, denim in refined cuts and cozy yet edgy hoodies. Notable products include a sultry black bralette, and a pair of well cut white denim trousers. The [neutral color palette](https://www.trendhunter.com/trends/song-for-the-mute-adidas) of this collection makes it a universal hit, since all of its pieces can easily be mixed and matched for an individualized look. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Streetwear:** Disruptive innovation opportunities lie in the development of streetwear collections that prioritize sustainability and eco-friendly practices. - **Minimalist Fashion:** There is a disruptive opportunity in creating minimalist streetwear collections that feature refined silhouettes, neutral colors, and a focus on simplicity. - **Luxury Streetwear:** Innovation opportunities exist in the creation of streetwear collections that combine high-end fabrics and luxurious materials with classic streetwear aesthetics. ### Where This Applies - **Fashion:** In the fashion industry, disruptive innovation can occur through the development of streetwear brands that embrace muted color palettes and refined cuts. - **Textile:** The textile industry can explore innovative materials and fabrics that can be used in the production of sustainable and luxurious streetwear collections. - **Retail:** Retailers can tap into the demand for muted streetwear releases by curating collections that feature refined silhouettes, neutral colors, and a mix of high-end and accessible price points. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Seasonal Activewear Drops](https://www.trendhunter.com/trends/set-actives-autumnwinter.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Graphic-Centric Minimal Streetwear](https://www.trendhunter.com/trends/drama-call-3.md)