# Broadway Publicity Stunts Maybelline Teams with Chicago Cast to Promote Lipwear By Christina Butty | Published 2009-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/maybelline-teams-with-chicago-cast References: [style](http://www.style.com/beauty/beautycounter/#maybelline-takes-its-show-off-broadway) & [maybelline](http://www.maybelline.com/) In celebration of their launch of the Color Sensational Maybelline lipsticks, lip liners and lip glosses, the cosmetic giant is partnering with the cast of Chicago to do a live performance and make-up tutorial at Grand Central Terminal. It is good to see companies like Maybelline returning to grand publicity stunts to launch new products. Not only are they fun, but they are also a good economic indicator as the marketing sector was hit hard during the economic slump. **Implications** - forget mismatching lip color! the Maybelline street artists are waiting on scene to identify the perfect shade of passers by and offer sensational on the spot makeovers. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Publicity Stunts for Product Launches:** Companies can benefit from grand publicity stunts to launch new products and create buzz. - **Collaborations with Entertainment Industry:** Partnering with the entertainment industry can be an effective way to promote products and create unique experiences. - **On-the-spot Makeovers:** Providing quick and personalized makeovers can enhance brand image and create a memorable experience for customers. ### Sectors Adopting This - **Cosmetics:** Cosmetic companies can partner with the entertainment industry to create unique and engaging promotions for new product launches. - **Marketing and Advertising:** Marketing agencies can assist companies in designing creative and attention-grabbing publicity stunts for new product launches. - **Entertainment:** Entertainment companies can explore collaborations with brands to create unique and memorable experiences for audiences. ## Related on Trend Hunter - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Month-Long Beauty Pop-Ups](https://www.trendhunter.com/trends/revlon-canada.md) - [Saloon-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/sweetheart-saloon.md) - [Bubble Tea-Backed Mascaras](https://www.trendhunter.com/trends/colossal-bubble-mascara.md) - [Versatile Multi-Use Cosmetic Pencils](https://www.trendhunter.com/trends/color-tattoo-eye-stix.md) - [Silent Drama Campaigns](https://www.trendhunter.com/trends/hypnose-drama-mascara.md) - [Luxurious Lipstick Pop-Ups](https://www.trendhunter.com/trends/spike-valentino-popup.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md)