# Festive Makeup Microdramas Maybelline Maybe This Christmas Stars Lacey Chabert & Dustin Milligan By Laura McQuarrie | Published 2025-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/maybelline-maybe-this-christmas References: [prnewswire](https://www.prnewswire.com/news-releases/maybelline-reunites-lacey-chabert--dustin-milligan-in-new-5-part-microdrama-maybe-this-christmas-302624134.html) & [youtube](http://youtube.com/watch?v=ww5aq7KFdn0&feature=youtu.be) [Maybelline](https://www.trendhunter.com/trends/maybelline-new-york1) Maybe This Christmas is a five-part microdrama starring Lacey Chabert and Dustin Milligan that shares a seasonal story with the beauty brand's award-winning Instant Eraser Concealer at the heart of it. This twist on a [classic holiday romance](https://www.trendhunter.com/trends/waitrose-the-perfect-gift) follows two neighbors whose flirtation across their NYC windows takes a turn into a mystery that leaves viewers wondering what's truly being concealed. "By naturally incorporating Instant Eraser Concealer into the micro-drama series, we're able to elevate a product that's been a true staple for our consumers in a way that feels playful and creatively-driven," said Yasmin Dastmalchi, President of Maybelline U.S. Maybe This Christmas' trailer and the full microdrama series are available on [YouTube](https://www.trendhunter.com/trends/vanity-vandals). ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 74% | Activity: 84% | Freshness: 56% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Branded Entertainment Series:** Brands are blending product placement and storytelling in creative episodic content to enhance consumer engagement and brand perception. - **Interactive Mystery Storytelling:** Interactive narratives that engage viewers in mystery-solving can create immersive brand experiences that captivate audiences through suspense and curiosity. - **Seasonal Marketing Campaigns:** Leveraging festive themes in product marketing campaigns can invoke emotional connections with consumers during high-footfall retail periods. ### Where This Applies - **Cosmetics Industry:** The cosmetics industry is increasingly focusing on innovative marketing strategies like dramatized content to highlight product features in a memorable way. - **Digital Content Creation:** The digital content creation sector is evolving with fresh formats like microdramas to capture the attention of an audience with abbreviated attention spans. - **Online Video Platforms:** Online video platforms are becoming pivotal in hosting and distributing branded content that merges entertainment with advertising. ## Related on Trend Hunter - [Festive Toronto Cognac Experiences](https://www.trendhunter.com/trends/louis-xiii-winter-popup.md) - [Festively Flavored Wrapping Paper](https://www.trendhunter.com/trends/pigs-in-blankets-wrapping-paper.md) - [Festive Snack Packaging Designs](https://www.trendhunter.com/trends/seasonal-assortment.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Pampering Festive Salons](https://www.trendhunter.com/trends/holiday-bow-bar.md) - [Cartoon-Themed Tea Collections](https://www.trendhunter.com/trends/the-snoopy-collection.md) - [Festive Ramen Pop-Ups](https://www.trendhunter.com/trends/holiday-maruchan-ramen-cottage-party.md) - [Festive Chicago Activations](https://www.trendhunter.com/trends/fannie-mays-jolly-trolley.md) - [Holiday-Themed Restaurant Events](https://www.trendhunter.com/trends/events-and-promotions.md)