# Accessible Mental Health Trainings Maybelline Brave Talk is an Empowering Five-Step Online Program By Laura McQuarrie | Published 2024-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maybelline-brave-talk References: [newswire](https://www.newswire.ca/news-releases/maybelline-new-york-launches-a-new-5-step-routine-and-it-doesn-t-include-makeup--852674730.html) & [maybelline](http://www.maybelline.com/bravetogether)  [Maybelline](https://www.trendhunter.com/trends/brave-together-program) Brave Talk is a new online five-step program that equips young people with the resources they need to navigate mental health conversations with their friends. Initially, Maybelline launched its free global [mental health training program](https://www.trendhunter.com/trends/health-conditions-program) on college campuses in 2022 and it's now available as an interactive, animated online training for college-aged users and older that can be accessed anytime and anywhere. Developed in partnership with [The Jed Foundation](https://www.trendhunter.com/trends/its-okay-to-be-sensitive) (JED), Brave Talk invites users to learn how to start a conversation with a struggling friend, support them, and lead them to care in less than 10 minutes. There are just five easy-to-remember B.R.A.V.E. steps that aim to support Gen Z in a format that's accessible, enjoyable and engaging. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 42% | Activity: 47% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Interactive Mental Health Programs:** Programs like Maybelline Brave Talk leverage interactive, online platforms to make mental health education more engaging and accessible. - **Youth-focused Mental Health Solutions:** Tailored mental health resources targeting Gen Z are becoming prevalent, addressing the unique challenges faced by this demographic. - **Partnership-based Health Initiatives:** Collaborations with foundations, such as The Jed Foundation, enhance the credibility and outreach of mental health training programs. ### Where This Applies - **Digital Health:** The rise of online mental health training programs showcases the growing importance of digital platforms in health education. - **Education Technology:** The fusion of mental health training and educational technologies is creating innovative learning experiences for users. - **Non-profit Collaborations:** Partnerships between private companies and non-profits are driving more effective mental health initiatives. ## Related on Trend Hunter - [Mental Health-Focused Brand Initiatives](https://www.trendhunter.com/trends/mental-healthfocused.md) - [Peer-to-Peer Conversation Campaigns](https://www.trendhunter.com/trends/real-tea-real-talk.md) - [Emotional Health Cosmetics Initiatives](https://www.trendhunter.com/trends/its-okay-to-be-sensitive.md) - [Tennis Champion Beauty Campaigns](https://www.trendhunter.com/trends/brave-together-program.md) - [Mindful Skincare Programs](https://www.trendhunter.com/trends/tatcha-and-open.md) - [Branded Mental Health Programs](https://www.trendhunter.com/trends/open-minds-initiative.md) - [Digital Mental Health Toolkits](https://www.trendhunter.com/trends/mental-health-toolkit.md) - [Workplace-Focused Mental Health Training](https://www.trendhunter.com/trends/world-mental-health-days.md) - [Gen Z Mental Health Platforms](https://www.trendhunter.com/trends/cause-marketing-platform.md)