# Refreshed Beauty Jingles Maybelline Reworked the Maybe It’s Maybelline Jingle for a New Generation By Laura McQuarrie | Published 2024-09-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/maybe-its-maybelline References: [ca.finance.yahoo](https://ca.finance.yahoo.com/news/maybelline-york-brings-back-iconic-130000202.html) & [tiktok](https://www.tiktok.com/@maybelline/video/7408375984191212842?lang=en)  The original Maybe It’s Maybelline jingle made its first appearance in a 1991 commercial for Maybelline's Finish Matte and has since become an iconic anthem defining beauty for generations. In 2024, the beauty brand is reworking the jingle for [Gen](https://www.trendhunter.com/trends/ojos-labios-cara) Z. With Sixième Son, the cosmetics brand preserved the essence of the three empowering words but with a fresher sound and more flexibility to suit [digital content and social networks](https://www.trendhunter.com/trends/the-pretty). "Our jingle captures the essence of who we are as a brand, embodying [self-confidence, authenticity, and empowerment](https://www.trendhunter.com/trends/we-belong-to-something-beautiful)," says Trisha Ayyagari, Global Brand President for Maybelline New York, "It has transcended pop culture conversations, decade after decade, and we are thrilled to reintroduce a fun and modernized version to a new generation of cultural innovators." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 45% | Activity: 60% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Modernized Brand Anthems:** Updating classic jingles with contemporary sounds introduces a nostalgic yet fresh angle, resonating with both long-time fans and new audiences. - **Gen Z Targeted Marketing:** Creating campaigns specifically designed to appeal to Gen Z by leveraging their preferred digital platforms can rejuvenate brand relevance. - **Digital-first Audio Strategies:** Adapting audio branding for the digital age allows for greater flexibility in multimedia content creation, engaging consumers across various online channels. ### Where This Applies - **Cosmetic Industry:** Incorporating innovative audio branding strategies in marketing can revitalize product lines and strengthen brand identity. - **Advertising Industry:** Crafting customized audio experiences for social media audiences opens new avenues for impactful and memorable advertisements. - **Digital Marketing:** Deploying modernized jingles tailored for digital content enables brands to capture the attention of younger, tech-savvy consumers. ## Related on Trend Hunter - [Iconic Commercial Reboots](https://www.trendhunter.com/trends/oscar-mayer-brings-back.md) - [Empowering Cosmetic Campaigns](https://www.trendhunter.com/trends/be-unforgettable.md) - [Remixed Skincare Commercials](https://www.trendhunter.com/trends/ceraves-hey-its-me.md) - [Reinvigorated Coffee Anthems](https://www.trendhunter.com/trends/folgers-coffee-campaign.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Y2K Lip Gloss Campaigns](https://www.trendhunter.com/trends/lancome-juicy-kissing-web.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md)