# Branded Digital Light Shows The 'Blak Labs' and 'Maybank' Light Show Sends a Festive Message By Georgia Wray Norsten | Published 2024-09-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/maybank-light-show References: [lbbonline](https://www.lbbonline.com/news/maybank-tower-dazzles-the-singapore-skyline-with-iconic-leaping-tiger)  The Singapore skyline was transformed by the 'Maybank' light show, featuring its iconic leaping tiger. Teaming up with 'Blak Labs' advertising agency, the bank launched a visually stunning display that merges cutting-edge technology with the cultural symbolism of the tiger, creating a dazzling spectacle that's hard to miss. This innovative light show celebrates Maybank's rich heritage, with the leaping tiger representing strength, agility, and progress -- qualities that define both the bank and the region it serves. The show, projected onto the 32-story Maybank Tower, uses [advanced lighting techniques](https://www.trendhunter.com/trends/spooky-at-illumi) and vibrant colors to bring the tiger to life, leaping across the building's façade in an impressive display of movement and energy. This unforgettable fusion of [art and technology](https://www.trendhunter.com/trends/3d-advertisement) captures the attention of locals and tourists alike. As a symbol of Maybank's legacy and ambition, the light show illuminates the night and inspires the community with a bold, forward-thinking vision. Image Credit: Maybank ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 38% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Cultural-symbol Digital Art:** Fusing cultural symbols with advanced light technology captivates audiences by transforming historical imagery into modern spectacles. - **Skyline Projection Mapping:** Transforming city skylines into dynamic canvases redefines urban landscapes and engages both residents and visitors through immersive experiences. - **Corporate Identity Light Shows:** Employing large-scale light displays for corporate branding enhances visibility and creates a memorable association with company values and heritage. ### Where This Applies - **Advertising:** Integrating digital light shows with advertising campaigns offers an innovative platform for storytelling and brand alignment. - **Tourism:** Implementing visually striking light shows can boost tourism by creating must-see attractions that draw visitors to urban areas. - **Event Production:** Producing large-scale light spectacles for public viewing combines technology and creativity in new ways, setting a high standard for event innovation. ## Related on Trend Hunter - [CGI-Generated Brand Updates](https://www.trendhunter.com/trends/tiger-beer-1.md) - [Dragon-Themed Drone Light Shows](https://www.trendhunter.com/trends/legend-of-the-dragon-gate.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Auto-Promoting Large-Scale Light Shows](https://www.trendhunter.com/trends/ease-your-life.md) - [Luxury Brand Light Displays](https://www.trendhunter.com/trends/the-constellation-of-love.md) - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [Cultural Shopping Experiences](https://www.trendhunter.com/trends/cadillac-fairview-lunar-new-year.md) - [Illuminated Drone Shows](https://www.trendhunter.com/trends/very-ralph-documentary.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md)