# Luxury Car Sunglasses Maybach Eyewear is Made with Stellar Materials By Tiana Reid | Published 2010-08-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/maybach-eyewear References: [luxist](http://www.luxist.com/2010/08/03/maybach-wheels-out-a-line-of-sunglasses/) & [maybach-eyewear](http://www.maybach-eyewear.com/) The German luxury car manufacturer has come out with a [line of glasses](https://www.trendhunter.com/trends/inaugural-eyewear-collection) called 'Maybach Eyewear.' Produced by the German optics company IVKO, the collection features eight [eyeglass frames and ten sunglasses](https://www.trendhunter.com/trends/signature-eyewear-collection). These glasses are just as luxurious as a Maybach vehicle itself. The frames offer materials such as natural horn, carbon fiber, leather, piano-lacquered wood, titanium and 18-carat yellow, white or rose gold. **Implications** - Companies are looking for more ways to expand their product lines to reach a wider audience. Branching out into alternatives can attract customers that they previously did not have. A company can look at their consumers and figure out what other items would be appealing to them in order to develop a new niche in their line up of items. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 77% | Activity: 70% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxury Eyewear Collections:** Luxury car manufacturers and optics companies are collaborating to create stunning eyewear collections using exotic materials, providing disruptive innovation opportunities in the eyewear industry. - **Brand Extension Strategies:** Expanding product lines and branching out into alternative products can attract new customers and provide disruptive innovation opportunities in various industries. - **Material Innovation for Eyewear:** Companies are innovating and experimenting with exotic materials, such as natural horn, carbon fiber, leather, wood, titanium, and various types of gold, to create high-end eyewear that stands out in the market. ### Industries Being Reshaped - **Luxury Car Manufacturing:** Luxury car manufacturers are branching out into the eyewear industry, using their brand recognition and expertise to create unique and exclusive eyewear collections. - **Optics:** Optics companies are collaborating with luxury car manufacturers to create high-end eyewear using new and unique materials. - **Fashion and Luxury Goods:** The innovation and experimentation with exotic materials in the eyewear industry provide disruptive innovation opportunities for the fashion and luxury goods industries. ## Related on Trend Hunter - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Metallic Sports Car Sunglasses](https://www.trendhunter.com/trends/porsche-design-p8954.md) - [Sportscar-Inspired Eyewear](https://www.trendhunter.com/trends/iconic-curved-p8952.md) - [Cybertruck-Inspired Luxe Eyewear](https://www.trendhunter.com/trends/p8951.md) - [Leather-Detailed Luxe Eyewear](https://www.trendhunter.com/trends/muzm-mars-xmetal-leather.md) - [Automotive-Inspired Sunglasses](https://www.trendhunter.com/trends/randolph-driveworks.md) - [Accessible Motorsport Sunglasses](https://www.trendhunter.com/trends/bmw-motorsport-eyewear-collection.md) - [Sustainable Off-Road Coupes](https://www.trendhunter.com/trends/project-maybach.md) - [Refined Hyper-Sporty Sunglasses](https://www.trendhunter.com/trends/tag-heuer-eyewear-collection.md)