# Mexican-Owned Prebiotic Sodas Mayawell's Better-for-You Sodas Celebrate Their Heritage By Laura McQuarrie | Published 2023-09-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mayawell-prebiotic-soda References: [prnewswire](https://www.prnewswire.com/news-releases/mayawell-embraces-mexican-heritage-and-austin-roots-in-vibrant-rebranding-301925028.html) & [drinkmayawell](http://www.drinkmayawell.com/)  Prebiotic sodas are gaining popularity among health-conscious consumers because they offer a delicious and refreshing way to support digestive health, maintain a balanced gut microbiome, reduce sugar intake and satisfy cravings for fizzy beverages without the guilt. Austin-based prebiotic soda manufacturer [Mayawell](https://www.trendhunter.com/trends/bubbly-prebiotic-soda) is leaning into its Mexican heritage and debuting Mexican-inspired branding designed by Guadalajara-based design firm [Heavy](https://www.trendhunter.com/trends/castaway-beach-party). With Mayan and Aztec influences, the freshly redesigned cans from the brand now share a look at the history and mythology of indigenous cultures. Each character aligns with Mayan and Aztec iconography, and the brand's refreshing beverages are represented by The Quetzal, The [Jaguar](https://www.trendhunter.com/trends/barricas-series), The Hare, The Feathered Serpent, and The Drinker. As the first Mexican better-for-you soda on the market, Mayawell makes it easy to enjoy the benefits of functional ingredients and low-sugar formulas, plus unique flavors. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 62% | Activity: 69% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Prebiotic Sodas:** The rising popularity of prebiotic sodas among health-conscious consumers presents an opportunity for innovative beverages that support digestive health and maintain a balanced gut microbiome. - **Mexican-inspired Branding:** Mayawell's Mexican-inspired branding showcases the rich history and mythology of indigenous cultures, creating a disruptive opportunity to tap into cultural heritage within the beverage industry. - **Better-for-you Sodas:** Mayawell's positioning as the first Mexican better-for-you soda on the market opens up possibilities for disruptive innovation in the soda industry by offering functional ingredients, low-sugar formulas, and unique flavors. ### Sectors Adopting This - **Functional Beverages:** The growing demand for prebiotic sodas creates an opportunity for disruptive innovation in the functional beverages industry, focusing on digestive health and gut microbiome support. - **Branding and Design:** Mayawell's Mexican-inspired branding presents a disruptive opportunity for innovation in the branding and design industry, showcasing cultural heritage and history through packaging and visual storytelling. - **Beverage Manufacturing:** Mayawell's introduction of better-for-you sodas encourages disruptive innovation in the beverage manufacturing industry, with a focus on alternative ingredients, low-sugar options, and unique flavors. ## Related on Trend Hunter - [Bubbly Prebiotic Sodas](https://www.trendhunter.com/trends/bubbly-prebiotic-soda.md) - [Maximalist Prebiotic Sodas](https://www.trendhunter.com/trends/fhrist.md) - [Mineral-Enhanced Prebiotic Sodas](https://www.trendhunter.com/trends/dalstons-prebiotic-soda.md) - [Fizzy Functional Sodas](https://www.trendhunter.com/trends/mighty.md) - [Low-Sugar Prebiotic Sodas](https://www.trendhunter.com/trends/levo-soda.md) - [Gut-Healthy Colas](https://www.trendhunter.com/trends/sunsip-classic-cola.md) - [Juicy Prebiotic Sodas](https://www.trendhunter.com/trends/simply-pop.md) - [Functional Prebiotic Soda Lines](https://www.trendhunter.com/trends/health-ade-2.md) - [Mood-Boosting Prebiotic Sodas](https://www.trendhunter.com/trends/daytrip-prebiotic-sodas.md)