# Bakery Burlesque Maya Hansen's Cake Corsets are Sweet Waist-Whittling Treats By Allison Love | Published 2010-08-01 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/maya-hansen References: [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2010/07/29/cake-corsets/) & [thetrendygirl.net](http://www.thetrendygirl.net/) Maya Hansen has quite the gift and talent for styling [sultry yet sweet lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). The designer was inspired by the amazing colors and styles of cake baking; thus, her cake corsets were born. Maya Hansen's cake corsets quite artistic; they look like [sweet treats](https://www.trendhunter.com/trends/little-big-cake-bento-boxes) wrapped around each model's body. Between her stellar corsets to the way she's accessorized each model, these cupcake corsets are delicious. **Implications** - Now that the economic downturn has come and gone, consumers are feeling jubilant abut their long-term prosperity. Ads that use food as props are symptomatic of this feeling of wanting to express excess. Companies should create ads that take this mentality into account. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Artistic Corsets:** Opportunity for designers to create corsets inspired by different forms of art, such as cake corsets. - **Food-inspired Fashion:** Potential for fashion brands to incorporate food elements and props into their designs and marketing strategies. - **Expressing Excess:** Opportunity for companies to create advertisements that reflect the consumer desire to express abundance and prosperity. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity for designers to explore unconventional materials and concepts, like cake corsets. - **Food and Beverage:** Potential for food and beverage industry to collaborate with fashion brands in creating edible accessories or promoting food-inspired fashion. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to develop campaigns that align with the consumer desire to express abundance and prosperity. ## Related on Trend Hunter - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [Bakery-Inspired Perfume Mists](https://www.trendhunter.com/trends/boulangerie.md) - [Fair Food-Inspired Chocolate Ranges](https://www.trendhunter.com/trends/fair-foods.md) - [Treat-Inspired Accessories](https://www.trendhunter.com/trends/jenny-lemons-x-magnolia-bakery.md) - [Danish Pastry-Inspired Furniture](https://www.trendhunter.com/trends/sweet-art-collection.md) - [Celebratory Cake Fragrances](https://www.trendhunter.com/trends/confetti-dores.md) - [Cardboard-Resembling Illusion Cakes](https://www.trendhunter.com/trends/cardboard-cake.md) - [Design-Centric Dynamic Artful Cakes](https://www.trendhunter.com/trends/artful-cake.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)