# Blueprint Timepieces May 28th 'Architect' Watch Collection Resembles a Condo Layout By Tiana Reid | Published 2010-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/may-28th-architect-watch References: [nymag](http://nymag.com/daily/fashion/2010/05/best_bets_may_28ths_new_archit.html) & [supermarkethq](http://supermarkethq.com/designer/23404/collection/2118) The May 28th 'Architect' watch collection features detailed blueprints of architectural plans. May 28th is a Toronto-based watch company, started by Latvian Agni Tilla, known for designing affordable one-of-a-kind timepieces with quirky elastic bands. The newest collection 'Architect' is comprised of eight designs of stainless-steel watches with a black leather band. The abstract May 28th Architect watch collection will have you designing your next condo in no time. **Implications** - Overtime, the gap that exists between style and functionality has been getting smaller as designers release goods that strike a balance between the two. Across industries from furniture to shoes, watches and clothing, companies are releasing innovative alternatives to the boring, everyday products that are more personalized to suit individual tastes and boast higher function. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Personalized Functionality:** Companies are releasing innovative alternatives to everyday products that are more personalized to suit individual tastes and boast higher function. - **Design-driven Accessories:** Fashion accessories such as watches are incorporating unique design elements that differentiate them from traditional styles. - **Affordable Luxury:** Brands like May 28th are offering one-of-a-kind timepieces that are not only stylish but also affordable. ### Where This Applies - **Fashion Accessories:** Fashion accessory brands are incorporating unique design elements into their products. - **Furniture:** Companies in the furniture industry are releasing innovative and personalized alternatives to traditional products. - **Footwear:** Shoe brands are incorporating both style and functionality into their designs, offering consumers more personalized options. ## Related on Trend Hunter - [Architect-Approved Watch Ranges](https://www.trendhunter.com/trends/tadao-ando-x-cauny.md) - [360-Degree Rotation Timepieces](https://www.trendhunter.com/trends/mbf-hm11-architect.md) - [Architect-Tribute Watches](https://www.trendhunter.com/trends/attraction-watch.md) - [Brutalist-Inspired Sleek Timepieces](https://www.trendhunter.com/trends/b1.md) - [Postmodern Cone Structural Timepieces](https://www.trendhunter.com/trends/postmodern-cone-watch.md) - [Abstract Artwork-Inspired Timepieces](https://www.trendhunter.com/trends/ode-to-delaunay-watch.md) - [Sleek Magnetic Timepieces](https://www.trendhunter.com/trends/triarch.md) - [Futuristic Timepiece Designs](https://www.trendhunter.com/trends/gen10.md) - [Concrete Art-Inspired Watches](https://www.trendhunter.com/trends/big-bang-meca10.md)