# Sizzling Boudoir Spreads The May 2012 W Magazine Cover is Sultry By Jordy E | Published 2012-04-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/may-2012-w-magazine References: [celebrity-gossip.net](http://celebrity-gossip.net/nicole-kidman/nicole-kidman-clive-owen-cover-w-magazine-may-2012-598012) & [wmagazine](http://www.wmagazine.com/celebrities/2012/05/nicole-kidman-clive-owen-HBO-hemingway-and-gellhorn-cover-story) The May 2012 W Magazine cover is set to feature the famous likes of Nicole Kidman and Clive Owen. In celebration of their upcoming film 'Hemingway & Gellhorn,' the duo emulated the literary couple's 20th century charm with a new age twist. Kidman and Owen are found clad in some incredible pieces. As in many [glamorous W Magazine spreads](https://www.trendhunter.com/trends/luxury-menswear-campaign), the stars showcased the [Louis Vuitton](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) and Giorgio Armani labels, present in the forms of a [tailored dress coat](https://www.trendhunter.com/trends/london-a-love-affair) and dapper suit. The whole series was shot by photographer Emma Summerton at what appears to be a luxury hotel, rife with posh vanities and marble-encrusted flooring. The whole production oozes opulence, echoing the authentic Hemingway-Gellhorn romance. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 53% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Luxury Fashion Advertisements:** Fashion brands can create visually stunning campaigns that emulate the glamour and opulence featured in this W Magazine spread. - **Modernizing Classic Romances:** Opportunities exist for production companies to adapt historical romances for contemporary audiences with a fresh perspective. - **Celebrity Driven Marketing Campaigns:** Marketers can capitalize on celebrity endorsements to create highly successful campaigns that capture the attention of their target audiences. ### Where This Applies - **Fashion:** Fashion brands can leverage luxury and glamour for visually stunning advertisements that are sure to capture the attention of audiences across the globe. - **Film and Television:** Production companies can modernize classic romances and bring them to life with a fresh perspective that appeals to modern audiences. - **Marketing and Advertising:** Marketers can utilize celebrity endorsements to create impactful campaigns that resonate with consumers and drive sales for their brands. ## Related on Trend Hunter - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)