# Saturated Coastal Editorials Maxwell Clements Photographs Naty Belmont on a California Beach By Vasiliki Marapas | Published 2014-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maxwell-clements References: [c-heads](http://www.c-heads.com/2014/06/16/naty-belmont-by-maxwell-clements-for-c-heads/) & [maxwellclements](http://www.maxwellclements.com/) Maxwell Clements photographed blonde-haired, blue-eyed beauty Naty Belmont strolling down [Venice Beach](https://www.trendhunter.com/trends/halcyon-coast) for a C-Heads editorial. Venice beach is a tourist attraction that draws millions of visitors each year. The eclectic neighborhood and beachfront is home to many performers, fortune-tellers, artists and vendors. Each image, which was shot on [35mm film](https://www.trendhunter.com/trends/summer-dreaming-collection), was hand-printed, giving the editorial a super-saturated look. The color palette enhances Belmont's already ethereal looks. If you focus really hard, you can almost see the outline of a halo above her pretty blonde head. Despite her innocent vibe, Belmont doesn't look out of place amidst the eccentric passers-by. In fact, she gets playful by flexing her (modest) biceps in front of a sign that reads, "The Original Location of [Muscle Beach, Santa Monica, California](https://www.trendhunter.com/trends/california-holiday)." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 71% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Film Photography:** The hand-printed 35mm film used in the editorial showcases a trend towards the use of traditional film photography, creating a retro and nostalgic aesthetic. - **Super-saturated Visuals:** The super-saturated color palette seen in the editorial reflects a trend towards vibrant and intense visuals, offering disruptive innovation opportunities in industries such as advertising and fashion. - **Eclectic Beachfront Culture:** The vibrant and eccentric atmosphere of Venice Beach highlights a trend towards embracing unique and diverse beachfront cultures, presenting opportunities for business innovation in tourism and entertainment industries. ### Where This Applies - **Photography:** The resurgence of film photography presents disruptive innovation opportunities for businesses in the photography industry, such as film processing labs and vintage camera retailers. - **Advertising:** The use of super-saturated visuals in the editorial suggests potential disruptive innovation opportunities for advertising agencies and brands looking to create attention-grabbing and memorable campaigns. - **Fashion:** The retro aesthetic of the editorial can inspire disruptive innovation in the fashion industry, leading to the resurgence of vintage-inspired styles and the exploration of unconventional beauty standards. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Coastal-Inspired Activewear Launches](https://www.trendhunter.com/trends/set-actives-new-drop.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Amalfi Coast-Inspired Pop-Ups](https://www.trendhunter.com/trends/beach-club-activation.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Clean Beachy Fragrances](https://www.trendhunter.com/trends/malibu-beach.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md)