# Crispy Clean-Label Cookies Maxine's Heavenly Crispy Cookies are "Sweetened by Nature" By Laura McQuarrie | Published 2022-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maxines-heavenly-crispy-cookies References: [prnewswire](https://www.prnewswire.com/news-releases/maxines-heavenly-introduces-new-line-of-clean-ingredient-crispy-cookies-301479546.html) & [maxinesheavenly](http://www.maxinesheavenly.com/collections/crispy-cookies)  Maxine's Heavenly specializes in the creation of homestyle cookies and beyond its original line of super-soft baked cookies, the company is now introducing Crispy Cookies. These clean-ingredient Crispy Cookies are being introduced in two varieties, Chocolate Chip and Cinnamon Speculoos Crunch, both of which are said to be "sweetened by nature" or a combination of organic coconut sugar and organic coconut nectar. These cookies for the sugar-conscious consumer provide a satisfying snap and flavors that have stood the test of time. While the crispy Chocolate Chip cookie is said to have hints of caramel, the Cinnamon Speculoos Crunch shares the brand's own take on a beloved kind of cookie from The Netherlands and Belgium. These vegan and gluten-free cookies are powered by pure and simple ingredients to rival conventional crispy cookies. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 50% | Activity: 26% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Clean-ingredient Snack Foods:** Opportunity for companies to create snacks with simple and organic ingredients, catering to health-focused consumers. - **Vegan and Gluten-free Products:** Developing plant-based and allergen-free products to cater to consumer’s dietary restrictions and preferences. - **Reinventing Traditional Snacks:** Creating unique versions of classic snacks using organic ingredients while sticking to its original flavors and texture. ### Sectors Adopting This - **Bakery:** Innovating how bakery products are made by using clean ingredients to create unique and healthier baked goods. - **Organic Food:** Providing more organic options to cater to increasing demand for sustainably-sourced and natural food products. - **Health and Wellness:** Developing products that promote healthy and balanced living, including allergen-free and plant-based options. ## Related on Trend Hunter - [Soft-Baked Free-From Cookies](https://www.trendhunter.com/trends/dark-chocolate-chip-cookies.md) - [Upcycled Gluten-Free Cookies](https://www.trendhunter.com/trends/chocolate-chip-crispy-cookies.md) - [Crisp Thin Cookies](https://www.trendhunter.com/trends/thin-cookies-nyc.md) - [Plant-Based Mini Cookies](https://www.trendhunter.com/trends/grain-free-cookie-bites.md) - [Dairy-Free Crispy Chocolate Snacks](https://www.trendhunter.com/trends/crispy-bites1.md) - [Chewy Non-HFSS Cookies](https://www.trendhunter.com/trends/jnck-bakery.md) - [Reduced Sugar Cookie Ranges](https://www.trendhunter.com/trends/voortman-perfectly-sweet-cookies.md) - [Nostalgic Low-Carb Cookies](https://www.trendhunter.com/trends/snickerdoodle-smartcookie.md) - [Crispy Healthy Indulgence Biscuits](https://www.trendhunter.com/trends/sweet-crispy-biscuits.md)