# Retail Bags as Hats Maximus Chatsky Disguises Models' Expressions Yet Exposes Beauty By Luisa Amanda Gomes | Published 2010-04-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/maximus-chatsky References: [we-find-wildness](http://www.we-find-wildness.com/2010/03/maximus-chatsky/) & [flickr](http://www.flickr.com/photos/chatsky/) Kiev-born Maximus Chatsky has a different theme for his photographic works. Whereas most photographers focus on the expressions of their subject's face to enhance their photos, Chatsky does just the opposite. Most of Maximus Chatsky's photos feature rich, eye-catching surroundings and a model whose face has been covered by anything from hair to garbage. We're particularly fond of the [face-covering MAC bag](https://www.trendhunter.com/trends/merit-x-brandon-maxwell) in the first image. **Implications** - Many [runway models](https://www.trendhunter.com/trends/at-the-edge-of-time) boast [bold hair designs and makeup](https://www.trendhunter.com/trends/il-pranzo-campaign), however those that utilize basic designs have been found to better highlight the clothing fashions being worn. Similarly brand packaging that utilizes bold colors should be conscious not to take away from the product itself and attention toward it. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 35% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Unique Face Coverings:** Exploring unconventional ways to cover the face in photography can create visually stunning and intriguing images. - **Minimalistic Fashion:** Emphasizing basic designs and simple aesthetics in fashion photography can enhance the focus on the clothing being showcased. - **Packaging Design:** Bold and eye-catching packaging designs should be mindful of not overshadowing the product, but rather directing attention towards it. ### Sectors Adopting This - **Photography:** Incorporating unique face coverings in photography can lead to innovative and captivating visual storytelling. - **Fashion:** Exploring minimalistic fashion photography techniques can revolutionize the way clothing is presented and marketed. - **Consumer Goods:** Innovative packaging designs that strike a balance between being attention-grabbing and product-focused can have a disruptive impact on consumer perception and engagement. ## Related on Trend Hunter - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Mini Interactive Bags](https://www.trendhunter.com/trends/mini-fiodor.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)