# Tailgating Contests Parking Lot Transformers Compete for Maximum Tailgate Top Prize By Brian G Randles | Published 2009-09-23 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/maximum-tailgate References: [gizmodo](http://gizmodo.com/5361060/feens-explains-what-a-maximum-tailgating-gadget-is?autoplay=true) & [gizmodo](http://gizmodo.com/5361060/feens-explains-what-a-maximum-tailgating-gadget-is?autoplay=true) Do you think you have the [best barbecue](https://www.trendhunter.com/trends/battle-of-the-beggin) on the block? Does your grill that comes out of the back tire on your retrofitted school bus tower over the girlie wannabes in parking spot A-13? If so, then the Maximum Tailgate contest is for you. Put on by Gizmodo and [Pepsi](https://www.trendhunter.com/trends/fridge-tv), the contest will feature the biggest and best in [tailgating innovation](https://www.trendhunter.com/trends/hellmanns-field-goal-challenge). A few pictures are attached to see what the competition is bringing to the table. Click on the attached link for details on the Maximum Tailgate contest. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Tailgating Innovation:** Opportunities for innovative tailgating products and services that cater to the growing demand for unique and impressive tailgating experiences. - **Experiential Marketing:** Use of tailgating contests as a marketing strategy to engage target audiences in memorable experiential events that increase brand awareness and loyalty. - **Sponsorship Activation:** Collaboration with established brands to create engaging and share-worthy tailgate activations that increase customer loyalty and drive sales. ### Industries Being Reshaped - **Sporting Goods:** Rise of tailgating as a cultural phenomenon creates opportunities for innovation and disruption in the sporting goods industry, such as the development of innovative tailgating equipment, accessories and gear. - **Food and Beverage:** Expanding demand for unique and impressive tailgating experiences presents opportunities for businesses in the food and beverage industry to produce and deliver innovative products and catering services. - **Event Management:** Increasing popularity of tailgate contests and similar events creates opportunities for event management companies to provide innovative, memorable and immersive event experiences to participants and spectators alike. ## Related on Trend Hunter - [Sponsored Tailgating Events](https://www.trendhunter.com/trends/popeyes-x-doordash-wing-truck.md) - [Dedicated Tailgating Truck Accessories](https://www.trendhunter.com/trends/cache-co-basecamp-system-20.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Guacamole Tailgating Sweepstakes](https://www.trendhunter.com/trends/wholly-guacamole.md) - [Tailgate-Inspired RVs](https://www.trendhunter.com/trends/tailgate-inspired-rv.md) - [Larger-Than-Life Sports Campaigns](https://www.trendhunter.com/trends/the-longest-tailgate.md) - [Tailgaiting Meal Boxes](https://www.trendhunter.com/trends/blue-apron-tailgating-box.md) - [Festive Display Contests](https://www.trendhunter.com/trends/truly-keep-it-light-holiday-edition.md) - [Outdoor Cooking-Focused Campaigns](https://www.trendhunter.com/trends/solo-stoves.md)