# Rejuvenating Glycolic Serums The Maximum Glycolic Meta Serum Boasts 10% Glycolic Acid By Laura McQuarrie | Published 2018-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maximum-glycolic-meta-serum References: [consonantskincare](https://consonantskincare.com/collections/serums-1/products/maximum-glycolic-meta-serum) Canadian brand Consonant Skincare recently launched a Maximum Glycolic Meta Serum—true to its name, the serum contains maximum allowable concentration of glycolic acid in an over-the-counter product in Canada. Glycolic acid is often touted as a miracle product for the skin, as it is the type of alpha hydroxy acid (AHA) with the smallest molecule and the greatest penetration. Glycolic acid is useful for [exfoliating the skin](https://www.trendhunter.com/trends/aha-bha-solution) to remove skin that is dry, coarse or dead. As such, Consonant's new serum is ideal for those seeking [smoother, brighter and firmer-looking skin](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum). Although the word "acid" deters some consumers, an independent clinical study of the [high-performance serum](https://www.trendhunter.com/trends/illuminating-radiant-vitamin-c-serum) revealed that no participant experienced burning or redness as a result of use. As well as boasting 10% glycolic acid, the Maximum Glycolic Meta Serum also features four all-natural botanical extracts: pennywort, poria mushroom, hibiscus and the common reed. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Maximum Glycolic Meta Serums:** The trend is to create skincare products with the maximum allowable concentration of glycolic acid for optimum performance. - **All-natural Botanical Extracts:** The trend is to incorporate all-natural botanical extracts in skincare products to enhance the effectiveness of the formula. - **Alpha Hydroxy Acid (AHA) Products:** The trend is to develop more AHA-based skincare products as consumer preferences shift towards chemical exfoliants. ### Sectors Adopting This - **Skincare:** There is an opportunity to disrupt the skincare industry by developing high-performance products that contain the maximum allowable concentration of glycolic acid and all-natural botanical extracts. - **Beauty:** There is an opportunity in the beauty industry to educate consumers on the benefits of AHA-based products and build brand loyalty by incorporating all-natural botanical extracts in the formula. - **Cosmetics:** There is an opportunity in the cosmetics industry to create a line of glycolic acid-based products that cater to all skin types and tones. ## Related on Trend Hunter - [Botanical AHA Serums](https://www.trendhunter.com/trends/lotus-youth-preserve-resurfacing-dream-serum.md) - [Honey-Infused Night Serums](https://www.trendhunter.com/trends/honey-glow.md) - [Gentle Resurfacing Serums](https://www.trendhunter.com/trends/hyseac-new-skin-serum.md) - [Cleansing Peeling Water](https://www.trendhunter.com/trends/cleansing-peeling-water.md) - [Water-Based Lactic Acid Serums](https://www.trendhunter.com/trends/lactic-acid-serum.md) - [Clean Anti-Aging Serums](https://www.trendhunter.com/trends/alphascience-phytic-tc-serum.md) - [Medical-Grade At-Home Peels](https://www.trendhunter.com/trends/home-acid-chemical-peel.md) - [Anti-Glycation Serums](https://www.trendhunter.com/trends/nivea-q10-dual-action-serum.md) - [Glow-Promoting Skin Serums](https://www.trendhunter.com/trends/glow-factor.md)