# Maximalist Furniture Catalogs IKEA's Newest Catalog Fully Embraces a Maximalist Aesthetic By Mary Van Puymbroeck | Published 2017-07-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/maximalist-aesthetic References: [fastcodesign](https://www.fastcodesign.com/90134190/ikea-just-totally-ditched-the-ikea-look?partner=feedburner&utm_source=feedly&utm_medium=feed&utm_campaign=feedburner+fastcodesign&utm_content=feedburner) & [refinery29](http://www.refinery29.com/2017/07/165005/ikea-2018-catalog-announcement) Swedish furniture brand '[IKEA](https://www.trendhunter.com/trends/style-guide)' is known for its minimalist design, but its Fall-Winter 2018 catalog abandons this for a maximalist aesthetic. With rich jewel tones, luxurious fabrics and exotic birds aplenty, this catalog is a steep departure from IKEA's typical look. The images are moody and rich-looking with gold accents and exotic influences. This is great news for consumers, as it means they will soon be able to get the maximalist look for less. The launch of IKEA's maximalist aesthetic suggests a shift in the design scene. If a brand as important as IKEA (one that launched its business and made its name in minimalist design) is making the shift to a more luxurious and weighted style, it suggests a shift in the industry as a whole. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 91% | Activity: 84% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Maximalism Movement:** As more brands embrace maximalist aesthetics, there is an opportunity for disruptive innovation in creating bolder and more luxurious designs. - **Luxury Home Decor:** Consumers demand for luxurious and exotic furniture pieces opens up opportunities for brands to create unique and eclectic designs. - **Dark and Moody Designs:** Designers can capitalize on the shift towards moody and rich-looking designs that incorporate gold accents and exotic influences. ### Industries Being Reshaped - **Furniture Manufacturing:** Furniture manufacturers can tap into the maximalist movement and produce unique and eclectic designs to cater to the growing demand for luxurious and exotic furniture pieces. - **Home Decor Retail:** Home decor retailers can capitalize on the trend towards maximalism by offering bold and luxurious designs at affordable prices. - **Textile Industry:** The shift towards maximalist designs opens up opportunities for the textile industry to innovate with rich jewel-toned fabrics and exotic prints. ## Related on Trend Hunter - [Interior Design Concept Guides](https://www.trendhunter.com/trends/style-guide.md) - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md) - [Creative Home Collections](https://www.trendhunter.com/trends/creative-home.md) - [Festive Fall-Centric Furniture Capsules](https://www.trendhunter.com/trends/hstagille.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Anniversary-Honoring Furniture Series](https://www.trendhunter.com/trends/stockholm-collection.md) - [Expanding Nostalgic Furniture Collections](https://www.trendhunter.com/trends/ikeas-nytillverkad.md) - [Retro Vibrant Furniture Series](https://www.trendhunter.com/trends/nytillverkad.md) - [Past Era-Honoring Furniture Capsules](https://www.trendhunter.com/trends/nytillverkad-time-capsule.md)