# Dusky Damsel Editorials The Maxima Portugal May 2013 Cover Shoot Stars Zuzana Gregorova By Meghan Young | Published 2013-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maxima-portugal-may-2013 References: [fashiongonerogue](http://fashiongonerogue.com/branislav-simoncik-shoots-zuzana-gregorova-for-maxima-portugal/) & [maxima.xl.pt](http://www.maxima.xl.pt/) The Maxima Portugal May 2013 cover shoot embraces a dusty and dusky appearance as though it were inspired by one of [Instagram's](https://www.trendhunter.com/trends/maczine) many filters. Creating a [romantic ambiance](https://www.trendhunter.com/trends/alessandra-rich), it gives the photoshoot a vintage appeal that may not necessarily reflect the fashion showcased in it, but does reflect the times. Lensed by photographer Branislav Simoncik, the Maxima Portugal May 2013 cover shoot also embraces a dreamy quality that is perfect for the spring season. Not to mention that it adds a bit of color and texture to the all-white wardrobe featured throughout. Styled by Jan Kralicek, Slovakian model Zuzana Gregorova was perfected with soft tousled curls by hairstylist Craig Hughan and a natural face by makeup artist Hristina Georgievska. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Romantic Ambiance Photography:** The Maxima Portugal May 2013 cover shoot embraces a dusty and dusky appearance, creating a romantic ambiance that can be capitalized on by photographers experimenting with vintage-inspired filters. - **Dreamy Spring Fashion:** The dreamy quality of the Maxima Portugal May 2013 cover shoot is perfect for the spring season, presenting an opportunity for fashion designers to incorporate soft colors and textures into their collections. - **Natural Beauty Makeup:** The natural face makeup featured in the Maxima Portugal May 2013 cover shoot highlights a trend of embracing minimalistic and effortless beauty looks, offering opportunities for makeup brands to create products specifically tailored for this aesthetic. ### Where This Applies - **Photography:** Photographers can explore the trend of creating a romantic ambiance through vintage-inspired filters, appealing to clients seeking a unique and nostalgic aesthetic. - **Fashion:** Fashion designers can embrace the dreamy quality of the spring season, incorporating soft colors and textures into their collections to capture the attention of consumers looking for ethereal and whimsical fashion. - **Beauty:** Makeup brands can capitalize on the trend of natural beauty by developing products that enhance minimalistic and effortless looks, catering to consumers who prefer a more natural and understated aesthetic. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Island Print Capsules](https://www.trendhunter.com/trends/spice-island.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)