# Maxim Magazine Branded Steakhouse Jeffrey Chodorow By Bianca | Published 2008-01-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/maxim-steakhouse References: [nymag](http://nymag.com/daily/food/2008/01/maxim_prime_to_contain_first_e_1.html) A steakhouse bearing the Maxim magazine brand will be opening soon thanks to famed restaurateur, Jeffrey Chodorow. "There's his collaboration with racy men's magazine Maxim for a series of [Maxim steakhouses](https://www.trendhunter.com/trends/one-steakhouse-and-lounge); the first will open in Atlanta early next year and he's scouting for a New York location," the New York Observer reported. New York Magazine was shocked at the announcement, and their imaginations ran wild when they pictures the Maxim Steakhouse: • Waitresses serving juicy T-bones while wearing [Juicy Couture](https://www.trendhunter.com/trends/great-candy-battle) T-backs. • Beer helmets custom manufactured to accommodate $1,000 bottles of Krug. • “Maximum cockupancy” sign lights up when too many dudes are in the room. • “Mac 'n' cheese” on the menu, guys cheesily macking on the waitresses at the tables. • Takeout food served in “douche bags.” • Waitresses serve your entrée with extra jiggle if you order the “steak and shake” special. • Restaurant playlist comprised completely of manthems such as “Rock You Like a Hurricane.” • First-ever “tequila sommelier”— Tila Tequila? • “Cuddle shuttle,” manned by strippers, running between Maxim Prime and Robert's at the Penthouse Executive Club. Interesting! Contrary to what many expect it could be, it's got the backing to become a really [high end and quite classy venue](https://www.trendhunter.com/trends/membersonly)! ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 57% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Branded-steakhouses:** Opportunity to create branded steakhouses that cater to specific demographics and capitalize on popular brands or magazines. - **Unique Dining Experiences:** Growing demand for restaurants that offer unique and unconventional dining experiences, like Maxim Steakhouse's playful and provocative concept. - **Celebrity Collaboration:** Collaborating with celebrities or well-known personalities to create innovative and distinctive restaurant concepts, as demonstrated by Maxim magazine's partnership with Jeffrey Chodorow for a steakhouse. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore opportunities to create branded dining experiences, tap into popular culture, and collaborate with celebrities to attract new customers and boost brand visibility. - **Hospitality:** The hospitality industry can incorporate unique dining experiences, such as Maxim Steakhouse's playful concept, to offer guests memorable and immersive experiences that differentiate their establishments from competitors. - **Media and Entertainment:** Media and entertainment companies like Maxim magazine can expand their brand presence by partnering with industry experts to create branded establishments that reflect their brand values and resonate with their target audience. ## Related on Trend Hunter - [Elevated Weekend Brunches](https://www.trendhunter.com/trends/sunday-brunch.md) - [Novel Stake-Inspired Dining Concept](https://www.trendhunter.com/trends/paris-steak.md) - [Elegant Steakhouse Interior](https://www.trendhunter.com/trends/la-tte-dor-restaurant.md) - [Luxurious Asian-Inspired Steakhouses](https://www.trendhunter.com/trends/torontos-premier-supper-club.md) - [Miami Mexican Eateries](https://www.trendhunter.com/trends/chateau-zz.md) - [Elevated Modern Steakhouses](https://www.trendhunter.com/trends/il-premio.md) - [Extravagant New Year's Meals](https://www.trendhunter.com/trends/empire-steak-house-nyc.md) - [Private Member Toronto Restaurants](https://www.trendhunter.com/trends/toronto-restaurant-margo.md) - [Champagne-Paired Burger Tours](https://www.trendhunter.com/trends/burger-tour.md)