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# Aussie Beach Babe Shoots
MAXIM Australia February 2012 Features Sophie Monk

By Katherinev123 | Published 2012-01-18 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/maxim-australia-february-2012
References: [sassisamblog](http://sassisamblog.com/2012/01/18/sophie-monk-is-maxim-australias-february-2012-cover-girl/) & [maxim.au](http://www.maxim.com.au/)

If you don't live in Australia, you may not immediately recognize Sophie Monk, but this sexy blond babe is a triple threat in the land down under. She also knows how to rock a bathing suit, as you can see in this photo shoot for the [MAXIM](https://www.trendhunter.com/trends/maxim) Australia February 2012 issue.

For the MAXIM Australia February 2012 edition, Monk, who is a pop singer, actress and model, appears in an editorial as well as on the cover of the publication. The shoot was captured by the MAXIM team in LA and showcases the blond beauty sporting several scintillating swimwear styles in an outdoor shoot. The accompanying editorial has Monk discussing her busy life, being stalked by the paparazzi, her favorite guilty pleasure (chocolate) and not being recognized in Los Angeles. I'm sure she'll be recognized now!

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 80% | Activity: 74% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Australian Swimwear Fashion:** Sophie Monk's swimwear shoot for MAXIM Australia February 2012 ignites a trend in Australian swimwear fashion.
- **Triple Threat Models:** Sophie Monk proves to be a triple threat model, singer, and actress.
- **Celebrity-influenced Magazine Marketing:** MAXIM Australia leverages the star power of Sophie Monk to attract readers and increase sales.

### Industries Being Reshaped

- **Swimwear Industry:** Sophie Monk's MAXIM Australia February 2012 shoot offers an opportunity for new players in the Australian swimwear industry.
- **Entertainment Industry:** Sophie Monk's triple threat career in modeling, singing, and acting sets a trend for new talents in the entertainment industry.
- **Magazine Publishing Industry:** MAXIM Australia's marketing strategy of using celebrities in their publication may disrupt the magazine publishing industry, encouraging other magazines to adopt a similar approach.

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