# Manly Ice Cream Ads The Maxibon Man-Chew Commercial Will Have You Laughing Out Loud By Chalaine Mantha | Published 2011-03-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/maxibon-man-chew-commercial References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/03/maxibon-man-chew/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=LHrhmpKSLVg) The Maxibon Man-Chew commercial claims that with their ice-cream bar they can “turn lickers into biters.” The commercial is setup similar to the Powerthirst video that went viral on YouTube. A male narrator with a pumped-up voice broadcasts the Maxibon Man-Chew commercial and uses hilarious and outlandish phrases such as “crunchy man nuts” and “rock-hard chindominals.” The commercial doesn’t seem like a commercial when you are watching it. I think the vibe that the advertising agency Publicis Mojo from Melbourne, Australia was going for was that of a viral YouTube video. They did a really good job because it turned out hilarious and is bound to get thousands of hits. The Maxibon Man-Chew commercial portrays their ice cream bar as some type of delicious miracle that will magically make you awesome. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 59% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Viral Advertising:** Opportunity for businesses to create funny and engaging commercials that resemble viral YouTube videos to attract a large audience. - **Humorous Marketing:** Potential for companies to incorporate humor and outlandish phrases in their advertisements to make them memorable and shareable. - **Engaging Narration:** Chance for businesses to utilize energetic and pumped-up voiceovers in commercials to captivate viewers and create a lasting impression. ### Who This Affects Most - **Ice Cream:** Disruptive innovation opportunity for ice cream brands to create funny and attention-grabbing advertisements that stand out in a crowded market. - **Advertising:** Potential for advertising agencies to develop unique and viral-worthy campaigns that capture the attention of consumers and generate buzz for their clients. - **Video Production:** Opportunity for video production companies to specialize in creating humorous and shareable commercials that resemble viral YouTube videos, catering to the needs of businesses seeking engaging content. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md)