# Supersized Snack Cheeses Maxi Babybel is 10 Times Bigger Than the Original Babybel By Laura McQuarrie | Published 2023-11-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maxi-babybel References: [foodbev](https://www.foodbev.com/news/babybel-unveils-the-limited-edition-200g-maxi-babybel/)  Babybel is renowned for its [miniature, wax-covered cheeses](https://www.trendhunter.com/trends/mini-wax-tracks1) that are individually packaged and now, the convenience and delicious taste of the brand's cheeses are ready to be savored in a larger [Maxi Babybel](https://www.trendhunter.com/trends/maxi-babybel-ad) format. Maxi Babybel is 10 times the size of the original cheeses that fans of the brand know and love, and it features the same four ingredients and 100% real cheese. Free from added colors, flavors and preservatives, this supersized version of a favorite cheese snack is packed with [protein and calcium](https://www.trendhunter.com/trends/protein-cheese-sticks). "We always listen to what our brand fans have to say and they have been crying out for Maxi Babybel," says Oliver Richmond, Senior Brand Manager at Babybel. This scaled-up version of the cheese will only be available for a short time. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 39% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Supersized Snack Cheeses:** A trend of creating larger versions of popular snack foods is emerging, as seen in the introduction of Maxi Babybel. - **Convenience and Taste:** Consumers are looking for convenience and delicious taste in their food choices, reflected in the larger Maxi Babybel format of the renowned Babybel cheese. - **Protein and Calcium Packed Snacks:** Consumers are increasingly seeking snacks that are high in protein and calcium, making the Maxi Babybel an attractive choice. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has the opportunity to meet consumer demand for larger versions of popular snack foods, offering convenience and taste. - **Dairy:** The dairy industry can capitalize on the trend of protein and calcium-packed snacks by developing supersized versions of beloved cheese products. - **Snack Foods:** The snack foods industry can embrace the trend of supersized snack cheeses like Maxi Babybel, catering to consumers who want larger and more filling snack options. ## Related on Trend Hunter - [Heist-Themed Cheese Ads](https://www.trendhunter.com/trends/maxi-babybel-ad.md) - [Spiced Single-Serve Cheeses](https://www.trendhunter.com/trends/mini-babybel-monterey-jack.md) - [Individual Cheese Variety Packs](https://www.trendhunter.com/trends/babybel-variety-pack.md) - [Snackable Protein Cheeses](https://www.trendhunter.com/trends/babybel-protein.md) - [Snackable Vegan Cheese Wheels](https://www.trendhunter.com/trends/vegan-babybel.md) - [Vegan White Cheddar Snacks](https://www.trendhunter.com/trends/white-cheddar-cheese-snack.md) - [White Cheddar-Inspired Snacks](https://www.trendhunter.com/trends/white-cheddar-cheese-alternative.md) - [Flavored Dairy-Free Cheese Bites](https://www.trendhunter.com/trends/plantbased-babybel.md) - [Plant-Based Cheese Discovery Kits](https://www.trendhunter.com/trends/babybel-plantbased.md)