# Allergen-Free Vegan Fish Flavors Royal DSM Introduces Maxavor® Fish YE, Derived from Algal Oil By Grace Mahas | Published 2021-03-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/maxavor-fish-ye References: [preparedfoods](https://www.preparedfoods.com/articles/125257-dsm-vegan-fish-flavor) & [dsm](https://www.dsm.com/corporate/home.html) Royal [DSM](https://www.trendhunter.com/trends/dsmfirmenich-modulasense), the "purpose-led, science-based company active in nutrition, health, and sustainable living," recently introduced the new Maxavor® Fish YE, a new vegan, 100% allergen-free flavor solution that meets the growing appetite for vegan fish flavors. The Royal DSM Maxavor® Fish YE is derived from algal oil and replicates an authentic fish taste and mouthfeel. The new solution can be used in a variety of plant-based fish alternative applications as well as fish-based products. The new offering is available in various "fish varieties" including one for rich, dark fish and another for fresh, white fish. Gilbert Verschelling, Director of Business Development & Innovation at DSM, commented on the launch, “The market for plant-based fish alternatives is showing exciting potential, and DSM is proud to be at the forefront of the industry as we introduce the innovative Maxavor® Fish YE flavor. Part of DSM’s broad portfolio of plant-based solutions and Maxavor® range of vegan flavors, this unique, algal oil-derived flavor will undoubtedly help our customers create great-tasting, label-friendly plant-based fish alternatives and fish-based products that meet diverse consumer preferences and that help combat overfishing in support of the UN Sustainable Development Goal 14 ‘Life Below Water.’” Image Credit: Royal DSM ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 49% | Activity: 87% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Algal Oil-derived Flavors:** Companies can develop more vegan and allergen-free flavors derived from algal oil, expanding the options for plant-based and vegan alternatives. - **Plant-based Seafood Alternatives:** As consumers seek healthier and more sustainable options, companies can create more innovative and authentic-tasting alternatives to seafood using plant-based ingredients. - **Sustainable Flavor Production:** Companies can explore more sustainable methods of developing flavors, such as using algal oil and other plant-based sources, to reduce the environmental impact of food production. ### Sectors Adopting This - **Flavor and Fragrance Manufacturing:** Manufacturers can develop new flavors and fragrances derived from plant-based sources that meet the growing demand for vegan and allergy-free options. - **Plant-based Food Manufacturing:** Food manufacturers can create more innovative and authentic-tasting plant-based seafood alternatives using flavors derived from algal oil and other plant-based sources. - **Sustainable Food Production:** Industry players can explore sustainable methods of food production, such as using plant-based ingredients and reducing overfishing, to meet the growing demand for environmentally-friendly food options. ## Related on Trend Hunter - [Vegan-Friendly Fish-Inspired Products](https://www.trendhunter.com/trends/plantbased-fish-product.md) - [Vegan Tuna Prototypes](https://www.trendhunter.com/trends/loryma.md) - [Plant-Based Tinned Fish](https://www.trendhunter.com/trends/cap-vegetal.md) - [Alt Fish Fillets](https://www.trendhunter.com/trends/new-fsh.md) - [Plant-Based Fish Products](https://www.trendhunter.com/trends/black-cod-alternative.md) - [Vegan-Friendly DHA Supplements](https://www.trendhunter.com/trends/frieslandcampina-dha-ingredients.md) - [Israeli-Based Vegan Proteins](https://www.trendhunter.com/trends/green-future.md) - [Canned Seafood Alternatives](https://www.trendhunter.com/trends/fish-peas.md) - [Natural-Origin Yeast Proteins](https://www.trendhunter.com/trends/angeopro-f80.md)