# B2B Food Marketplaces MaxAB Recently Secured a $6.2 Million Seed Investment to Expand and Grow By Grace Mahas | Published 2019-09-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/maxab References: [techcrunch](https://techcrunch.com/2019/09/25/maxab-raises-6m-seed-round-to-optimize-egypts-b2b-grocery-markets/) & [maxab.io](https://www.maxab.io/) MaxAB is a Cairo-based startup that works to optimize Egypt's [food and grocery supply-chain network](https://www.trendhunter.com/trends/fresh-store-suite) for retailers. The [B2B e-commerce company](https://www.trendhunter.com/trends/droplos-smart-platform) uses data-driven technology to re-engineer the traditional food and grocery market by consolidating the supply chain in order to give retailers optimum prices. In addition, MaxAB boasts a [24-hour delivery time](https://www.trendhunter.com/trends/burq-lastmile-delivery) to retailers in underserved areas. In Egypt, the American-based food and grocery suppliers only represent a small fraction of the market and "90% of this $50 billion market gets transacted through small mom and pop shops,” said the MaxAB CEO Belal El-Megharbel. The company is aiming to enter the large demographic and has thus far done so successfully. The triumph of MaxAB has gained notable attention from investors and the e-commerce company recently secured a $6.2 million seed-investment co-led by Beco Capital and 4DX Ventures. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Data-driven Supply Chain Optimization:** MaxAB's use of data-driven technology to re-engineer the traditional food and grocery market presents an opportunity for other B2B companies to optimize their supply chain and offer retailers optimum prices. - **Expansion in Underserved Areas:** MaxAB's ability to offer 24-hour delivery to retailers in underserved areas highlights the potential for other B2B marketplaces to expand their reach and tap into untapped markets. - **Disrupting Small Mom and Pop Shops:** MaxAB's success in entering the market dominated by small mom and pop shops indicates an opportunity for disruptive innovation in the B2B food and grocery industry, allowing new players to attract a significant share of the $50 billion market. ### Industries Being Reshaped - **B2B E-commerce:** MaxAB's innovative approach to optimize the food and grocery supply chain presents opportunities for other B2B e-commerce companies to enhance efficiency and profitability. - **Food and Grocery Retail:** MaxAB's consolidation of the supply chain and ability to offer optimum prices provide opportunities for food and grocery retailers to streamline operations and compete effectively in the market. - **Logistics and Delivery:** MaxAB's 24-hour delivery service to underserved areas highlights potential opportunities for logistics and delivery companies to expand their services and meet the increasing demand in untapped markets. ## Related on Trend Hunter - [Ethnic Grocer Delivery Platforms](https://www.trendhunter.com/trends/lastmile-delivery-platform.md) - [Restaurant-to-Retail Expansions](https://www.trendhunter.com/trends/little-sesame-hummus.md) - [Fresh Produce-Focused Company Acquisitions](https://www.trendhunter.com/trends/grubmarket.md) - [Gen Alpha Kitchenware Brands](https://www.trendhunter.com/trends/basil-kitchenware.md) - [Indonesian Grocery Delivery Platforms](https://www.trendhunter.com/trends/allofresh.md) - [Accessible Commerce Engines](https://www.trendhunter.com/trends/ecommerce-platform-mason.md) - [Qatar-Based Super Apps](https://www.trendhunter.com/trends/snoonu.md) - [Data-Driven Grocery Deliveries](https://www.trendhunter.com/trends/burq-lastmile-delivery.md) - [Consolidated Food Industry Platforms](https://www.trendhunter.com/trends/food-industry-platform.md)