# Shoe-Covered Mouth Ads This Advertisement for MAX Shoes Showcases Clever Product Placement By Tana Makmanee | Published 2013-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/max-shoes References: [bestadsontv](http://www.bestadsontv.com/ad/51488/MAX-Stunning-collection) & [max-shoes](http://www.max-shoes.com/) With the variety of [shoe designs on the market](https://www.trendhunter.com/trends/john-fluevog), retailers are often met with the challenge of creating advertisements that will draw in buyers to their brand, and this open mouth shoe ad for MAX Shoes definitely serves to grab people's attention. While most [footwear advertisements](https://www.trendhunter.com/trends/meet-every-moment) simply showcase different images of shoes from different angles, this creative ad takes a different approach by using careful placement of the product to creative an overall striking image. The [print ad](https://www.trendhunter.com/trends/mwcurated) showcases a woman holding up a shoe, where the sole of the shoe is cleverly placed over her mouth. What this imagery serves to do is create the appearance that the women is opening her mouth in amazement, while in reality it is simply just the circular sole of the shoe. Looking to portray how amazing and stunning this collection of shoes is, this advertisement does a great job of mimicking a person's shocking expression by creatively placing their unique shoes over their face. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 56% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Creative Product Placement:** Utilizing creative product placement in advertising can create striking imagery and grab the attention of potential buyers. - **Visual Illusion Advertising:** Using visual illusions in advertising can create a memorable and attention-grabbing image that will stick with viewers. - **Alternate Angle Advertising:** Creating advertising that takes a different angle on showcasing products can make the brand stand out in a crowded market. ### Who This Affects Most - **Footwear:** The footwear industry can benefit from creating unique advertising campaigns that utilize creative product placement and visual illusions. - **Fashion:** Fashion brands can use alternate angle advertising and creative product placement to make their products stand out in a highly competitive industry. - **Advertising:** The advertising industry can explore using visual illusions and alternate angle approaches to create innovative campaigns that capture the attention of viewers. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Stylistic Footwear Campaigns](https://www.trendhunter.com/trends/make-your-way-campaign.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Mossy Stone-Mirrored Footwear](https://www.trendhunter.com/trends/bravest-studio.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Bold Sneaker Design Concepts](https://www.trendhunter.com/trends/nothing-cmf.md) - [Eye-Adorned Furry Mules](https://www.trendhunter.com/trends/eyeball-mules.md)