# Washed-Out Fashion Ads The Max Mara SS11 Campaign Stars Karolina Kurkova By Meghan Young | Published 2011-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/max-mara-ss11 References: [stylelist](http://www.stylelist.com/2011/01/04/karolina-kurkova-flaunts-post-baby-body-in-max-mara-campaign/) & [maxmara](http://www.maxmara.com/it/Pagina-Iniziale) Looking at the Max Mara SS11 ad campaign, I can’t believe that supermodel Karolina Kurkova had a baby a couple of months ago. Slim, sleek and simply stunning, she definitely seems like the perfect choice to showcase some of the select styles for this coming season. Photographed by Mario Sorrenti the Max Mara SS11 ad campaign focuses entirely on the vibrant outfits. Kurkova dons a double-breasted suit, skintight skirt and classic trench, designs that whet your fashion appetite. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 52% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Vibrant Fashion Campaigns:** Opportunity for brands to create eye-catching and colorful ad campaigns that capture attention and stand out in a crowded fashion market. - **Post-pregnancy Modeling:** Disruptive opportunity for maternity fashion brands to feature models who have recently given birth, showcasing their post-pregnancy bodies and inspiring confidence. - **Fashion Appetite Whetting:** Opportunity for fashion brands to tease and create anticipation for upcoming seasonal styles through carefully curated ad campaigns that leave viewers craving more. ### Sectors Adopting This - **Fashion Advertising:** Potential for fashion advertising agencies to experiment with washed-out aesthetics and vibrant color schemes to create visually captivating campaigns. - **Maternity Fashion:** Disruptive opportunity for maternity fashion brands to reposition themselves by featuring models who have recently given birth, promoting body positivity and realistic post-pregnancy fashion. - **Seasonal Fashion:** Opportunity for fashion brands to generate excitement and buzz around new collections by creating ad campaigns that hint at upcoming styles and leave consumers eager to see more. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)