# Unabashedly Patterned Advertisements The Max Mara Spring/Summer Campaign Includes Daring Prints By Jordy E | Published 2014-12-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/max-mara-springsummer References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/12/carolyn-murphy-for-max-mara-ss-2015-campaign-by-mario-sorrenti.html) & [maxmara](http://www.maxmara.com) The Max Mara Spring/Summer 2015 advertisements incorporate a series of [bold patterns and prints](https://www.trendhunter.com/trends/beach-clubs). Both present in the form of apparel and furnishings, these prints will grab the attention of those with a deep-seated appreciation of the couture brand. Mario Sorrenti is the mastermind behind this Max Mara campaign. He collaborated with model Carolyn Murphy who displayed the current collection which features [chunky high-rise boots, floor-length dresses](https://www.trendhunter.com/trends/auteur-studios-fall-2025) and thick scarves. Consistent within the bulk of these pieces are varying shapes and figures. These are displayed in each of the images, featured in [hats, bags and stilettos](https://www.trendhunter.com/trends/fendis-summer-2025-campaign). Given how well the items blend with the backdrop, Sorrenti has evidently done an excellent job of delivering a striking line in a precise manner. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 77% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Bold Patterned Advertisements:** Using bold patterns and prints in advertisements creates eye-catching visuals and grabs the attention of consumers. - **Collaborations with Renowned Photographers:** Teaming up with talented photographers like Mario Sorrenti can result in visually striking campaigns that enhance brand image and appeal. - **Incorporating Artistic Elements in Fashion:** Integrating various shapes and figures in fashion pieces adds an artistic touch and attracts customers who appreciate unique designs. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage bold patterns and collaborations with renowned photographers to create innovative and attention-grabbing campaigns. - **Advertising and Marketing:** The advertising and marketing industry can explore incorporating bold patterns and artistic elements in advertisements to create visually striking and memorable campaigns. - **Retail and E-commerce:** The retail and e-commerce industry can adopt bold patterns and prints in their product offerings to attract customers who seek unique and visually appealing fashion items. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)