# Color-Blocking Collections The Max Mara Spring 2012 Collection Updates Camel with Seafoam Blue By Souzan Michael | Published 2011-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/max-mara-spring-2012 References: [style](http://www.style.com/fashionshows/complete/S2012RTW-MAXMARA) & [fashion.telegraph](http://fashion.telegraph.co.uk/news-features/TMG8781160/Milan-Fashion-Week-MaxMara-springsummer-2012.html) Max Mara is known for its spectacular use of camel-colored pieces, but the Max Mara Spring 2012 collection updated the brand's signature shade with touches of blindingly bright, [sea-foam blue](https://www.trendhunter.com/trends/vowels-1). Usually known for catering solely to elegant women who have a penchant for perfectly tailored clothes, the Max Mara fashion house is looking to attract some new customers with this season's collection. Debuting a set of looks that are heavily influenced by the 1960s, the Max Mara Spring 2012 collection is full of [sophisticated sportswear](https://www.trendhunter.com/trends/nanamica-springsummer-2026) for the everyday woman. [Color blocking](https://www.trendhunter.com/trends/vibrant-midcentury-modern) proved to be extremely important in the Max Mara Spring 2012 show, ensuring that it will continue to dominate runways and street style for some time to come. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Color Blocking:** Disruptive innovation opportunities in the fashion industry include incorporating bold and contrasting colors in clothing collections. - **1960s Influence:** Disruptive innovation opportunities in the fashion industry include designing collections inspired by the iconic style of the 1960s. - **Sophisticated Sportswear:** Disruptive innovation opportunities in the fashion industry include creating sportswear that combines elegance and comfort for the everyday woman. ### Where This Applies - **Fashion:** The fashion industry can leverage color blocking and 1960s influence to create unique and trendy collections. - **Retail:** Retailers can capitalize on the trend of sophisticated sportswear by offering stylish and comfortable options for the everyday woman. - **Street Style:** The street style industry can embrace color blocking as a key trend and inspire fashion enthusiasts with bold and contrasting outfit combinations. ## Related on Trend Hunter - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Camel Hair-Made Sustainable Materials](https://www.trendhunter.com/trends/cameluxe.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Bold Collaborative Fashion Footwear](https://www.trendhunter.com/trends/sprinters-collection.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md)