# Flowered Fashion Features The Max Mara Spring 2012 Campaign Stars Saskia de Brauw By Souzan Michael | Published 2011-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/max-mara-spring-2012-campaign References: [designscene.net](http://www.designscene.net/2011/12/saskia-de-brauw-maxmara-ss12.html) & [beautyisdiverse](http://www.beautyisdiverse.com/2011/12/saskia-de-brauw-for-max-mara-spring-2012-campaign/) Supermodel Saskia de Brauw seems to be having the year of her life; after landing the Chanel Spring 2012 campaign, the Dutch beauty is also the face of the Max Mara Spring 2012 campaign. Sporting a short raven hued pixie wig, de Brauw stars in the [stunning and elegant Max Mara campaign](https://www.trendhunter.com/trends/on-your-own-time) for the brand's spring offering. The simple yet dramatic shoot features the gorgeous model posing alongside a flower and some [gorgeous handbags](https://www.trendhunter.com/trends/galleria-handbag) that are sure to top the wish lists of every fashion editor and fashionista this season. Wearing body conscious, simple designs by the label and [minimal, barely-there makeup](https://www.trendhunter.com/trends/il-pranzo-campaign), the Max Mara Spring 2012 campaign lets de Brauw's infamous cheekbones steal the spotlight. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 83% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Flowered Fashion:** Opportunity for the fashion industry to explore new floral patterns and designs in their collections. - **Short Pixie Wigs:** Trend for the beauty industry to create and market short pixie wigs as a fashionable alternative to long hair. - **Minimal Makeup:** Opportunity for the cosmetic industry to focus on minimal, natural-looking makeup products and techniques. ### Sectors Adopting This - **Fashion:** Fashion industry can capitalize on the popularity of flowered fashion through new designs and collections. - **Beauty:** Beauty industry can tap into the trend of short pixie wigs by offering a variety of styles and options. - **Cosmetics:** Cosmetic industry can develop and promote minimal makeup products that enhance natural beauty. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)