# Retro Millennial Characters Max Knoblauch of Mashable Reimagines Mr. Men and Little Miss Stories By Meghan Young | Published 2014-11-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/max-knoblauch References: [designtaxi](http://designtaxi.com/news/370455/If-Mr-Men-Little-Miss-Characters-Were-Millennials/) & [mashable](http://mashable.com/2014/11/02/reimagined-childrens-books-millennials/) Nearly everyone wants to understand the minds of millennials and perhaps referencing Max Knoblauch's recent illustration series for Mashable will help. Max Knoblauch re-imagines classic [Mr. Men and Little Miss characters](https://www.trendhunter.com/trends/heinz-and-mr-men) as millennials, an approach that will surely stick with older generations, at the very least. Of course, at its very core, this series is meant for laughs, not inspiration. From [Mr. Student Loan Debt](https://www.trendhunter.com/trends/little-learners-big-earners) to [Little Miss Lives](https://www.trendhunter.com/trends/bird-blend-x-mr-men-little-miss) at Home, there are still some lessons to be learned from Max Knoblauch's clever characters. All of the depictions capture behaviors that millennials are becoming notorious for. And since the Mr. Men and Little Miss storybooks are about highlighting the bad in order to encourage better behaviors, it comes as no surprise that the worst of the worst are featured here. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Millennial Character Portrayals:** Disruptive innovation opportunity: Creating relatable and humorous content that captures the behaviors and traits of millennials, appealing to both older and younger generations. - **Social Commentary Through Illustrations:** Disruptive innovation opportunity: Using visual storytelling to highlight societal trends and behaviors, sparking conversations and raising awareness. - **Reimagining Classic Characters:** Disruptive innovation opportunity: Breathing new life into familiar characters by updating them to reflect contemporary issues and interests, attracting new audiences. ### Where This Applies - **Media and Entertainment:** Disruptive innovation opportunity: Leveraging humor, illustrations, and nostalgia to create engaging content that resonates with a wide range of audiences. - **Marketing and Advertising:** Disruptive innovation opportunity: Incorporating relatable illustrations and character portrayals into brand campaigns to connect with millennial consumers and spark conversations. - **Publishing and Literature:** Disruptive innovation opportunity: Redefining traditional storybooks by reimagining classic characters and addressing contemporary issues, attracting new readers and rekindling interest. ## Related on Trend Hunter - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Pasta Sauce Characters](https://www.trendhunter.com/trends/mr-ridiculously-good.md) - [Happiness-Inspired Tea Ranges](https://www.trendhunter.com/trends/bird-blend-x-mr-men-little-miss.md) - [Meme-Inspired Holiday Lines](https://www.trendhunter.com/trends/matrix-x-little-miss-holiday.md) - [Social-First Direct Selling Series](https://www.trendhunter.com/trends/mary-kay-miss-conceptions.md) - [Elder Millennial Skincare Kits](https://www.trendhunter.com/trends/elder-millennial-skincare-kit.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Modern Millennial Finance Books](https://www.trendhunter.com/trends/how-to-unfck-your-finances-a-little-bit-each-day.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md)