# Antioxidant Iced Coffees The New Ready-to-Drink Max Iced Coffee is Enriched with Benefits By Laura McQuarrie | Published 2018-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/max-iced-coffee References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/3975-new-on-the-shelves) & [kraftcanada](http://www.kraftcanada.com/brands/maxwell-house) Maxwell House launched Max Iced Coffee as a new ready-to-drink coffee line with two varieties that boast different benefits. Max Iced Coffee Antioxidants is offered in both Caramel and Mocha flavors, which are enriched with vitamins C and E, which are known to be some of the major antioxidant vitamins. Also in the line of [ready-to-drink coffee products](https://www.trendhunter.com/trends/costa-coffee-readytodrink) is the Max Iced Coffee Boost, which provides twice the amount of caffeine that is ordinarily found in a regular cup of coffee. A growing number of coffee beverages are being launched with a focus on [added functional benefits](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew). Beyond providing pure refreshment and flavor, brands are creating coffee drinks that may also help with everything from relaxation and weight loss to supporting one's [daily intake of protein](https://www.trendhunter.com/trends/beans-brews-protein-coffee). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Coffee Beverages:** Opportunity for brands to create coffee drinks with added functional benefits such as antioxidants, vitamins, and caffeine. - **Health-enhancing Ready-to-drink Coffees:** Opportunity to develop ready-to-drink coffees enriched with vitamins and antioxidants for health-conscious consumers. - **Expanding Coffee Market:** Growing demand for coffee beverages with added benefits creates opportunities for new product lines and market expansion. ### Who This Affects Most - **Coffee Beverage Industry:** Opportunity for coffee brands to innovate and launch new product lines with functional benefits to cater to consumer preferences. - **Functional Beverage Industry:** Opportunity for functional beverage companies to expand their product offerings by entering the coffee market with health-enhancing options. - **Vitamin and Supplement Industry:** Opportunity to tap into the growing coffee market by developing and marketing vitamin-infused coffee beverages as a convenient way to supplement daily intake. ## Related on Trend Hunter - [Vitamin-Enhanced Iced Coffees](https://www.trendhunter.com/trends/nespresso-active.md) - [Functional Canned Coffee Drinks](https://www.trendhunter.com/trends/lucky-jack-coffee-drinks.md) - [Cold-Stirred Foam Iced Lattes](https://www.trendhunter.com/trends/iced-latte-with-foam.md) - [Super-Energizing Canned Coffees](https://www.trendhunter.com/trends/super-coffee-xxtra.md) - [Plant-Powered RTD Coffees](https://www.trendhunter.com/trends/daysmith-coffee.md) - [Branded Bottled Iced Coffees](https://www.trendhunter.com/trends/readytodrink-iced-coffees.md) - [Functional Coffee Blends](https://www.trendhunter.com/trends/incredibrew.md) - [Electrolyte-Infused Coffees](https://www.trendhunter.com/trends/oaza.md) - [Ice Cream-Flavored Iced Coffees](https://www.trendhunter.com/trends/victor-allens-coffee.md)