# Bilingual Voice-Activated Retail Screens Max Fashion in Dubai Incorporates an Interactive Mirror By Amy Duong | Published 2018-12-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/max-fashion References: [retailtechinnovationhub](https://retailtechinnovationhub.com/home/2018/11/26/ombori-helps-max-fashion-optimise-in-store-experience) & [maxfashion](https://www.maxfashion.com/ae/en/) Technology company Ombori works in conjunction with The Landmark Group to introduce a new [interactive shopping experience](https://www.trendhunter.com/trends/digital-media-system) placed in the Max Fashion store located in Dubai's Ibn Battuta Mall. It is a voice-activated retail assistant that is implemented into a mirror and screen. Customers are encouraged to approach the screen and take a selfie with the camera in the screen before it displays a series of [fashion suggestions](https://www.trendhunter.com/trends/mango-stylist). The smart screen functions as a [simple mirror](https://www.trendhunter.com/trends/samsung-micro-led-beauty-mirror) and activates when it detects customers walking by. Shoppers can also browse through products, check inventory, and even make a purchase with the technology. Notably, the interactive screen is bilingual and can detect both English and Arabic languages. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 13% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Voice-activated Retail Screens:** Disruptive innovation opportunity: Expanding the use of voice-activated technology in retail to create interactive and personalized shopping experiences. - **Interactive Mirrors:** Disruptive innovation opportunity: Integrating interactive technology into mirrors to provide real-time fashion suggestions and enhance the shopping experience. - **Bilingual Retail Assistants:** Disruptive innovation opportunity: Developing language-detecting assistants to cater to a diverse customer base and provide personalized recommendations in multiple languages. ### Who This Affects Most - **Retail:** Disruptive innovation opportunity: Implementing interactive technologies in retail stores to attract and engage customers, while offering convenient shopping experiences. - **Technology:** Disruptive innovation opportunity: Advancing voice-activated and interactive technologies to transform various industries, including retail, hospitality, and entertainment. - **Fashion:** Disruptive innovation opportunity: Leveraging technology to revolutionize the fashion industry by offering customized recommendations, virtual try-ons, and seamless shopping experiences. ## Related on Trend Hunter - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [Smart Mirror Platforms](https://www.trendhunter.com/trends/loook-ai.md) - [AI-Powered Styling Mirrors](https://www.trendhunter.com/trends/heymirror-smart-dressing-mirror.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Bag-Modeling AR Mirrors](https://www.trendhunter.com/trends/tabby-bag.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [Augmented Outerwear Mirrors](https://www.trendhunter.com/trends/zero10-mirror.md) - [Spatial AI Shopping Technologies](https://www.trendhunter.com/trends/vusiongroup-edgesense-ai.md) - [Tech-Enabled Shopping Experiences](https://www.trendhunter.com/trends/cos-retail.md)