# Mysterious Makeup Ads The Max Factor X Lipfinity Campaign Stars Top Model Candice Swanepoel By Meghan Young | Published 2014-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/max-factor-x-lipfinity References: [fashiongonerogue](http://www.fashiongonerogue.com/candice-swanepoel-max-factor-makeup-campaign-photos/) & [maxfactor-international](http://www.maxfactor-international.com/glamour-statements/forever/) The Max Factor X Lipfinity ad campaign embraces the [femme fatale](https://www.trendhunter.com/trends/songs-of-siren), the mysterious diva and even a warrior woman. Strong characters all, they focus on femininity in as powerful a way as possible without sacrificing sensual allure in the least. Although there are no scantily clad bodies in this campaign, it does focus on a stunning face complete with a [deep red lip](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat), bronzed cheeks and shadowed eyes. Starring top model Candice Swanepoel, who was named the hottest woman of 2014 by Maxim, the Max Factor X Lipfinity ad campaign is perfect for both the summer and fall. Whether capturing a look for a hot summer night out or something darker for cooler weather, they will gain second glances with ease. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 60% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Powerful Femininity:** Disruptive innovation opportunity for makeup brands to showcase women as strong characters without sacrificing sensual allure. - **Face-centric Ads:** Disruptive innovation opportunity for beauty brands to focus on facial features instead of showing scantily clad bodies in ads. - **Summer and Fall Campaigns:** Disruptive innovation opportunity for makeup brands to create seasonal ad campaigns targeting both hot weather and cooler temperatures. ### Where This Applies - **Makeup Industry:** Disruptive innovation opportunity for makeup brands to create powerful and alluring ad campaigns. - **Fashion Industry:** Disruptive innovation opportunity for fashion brands to collaborate with makeup brands to showcase bold and striking looks. - **Advertising Industry:** Disruptive innovation opportunity for advertising agencies to create ads that embrace powerful femininity and feature facial expressions and features instead of scantily clad bodies. ## Related on Trend Hunter - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Underdog Cosmetic Campaigns](https://www.trendhunter.com/trends/ms-irrelevant.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md)