# Generational Celeb Makeup Ads The Max Factor Summer 2014 Campaign Stars Gwyneth Paltrow By Meghan Young | Published 2014-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/max-factor-summer-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/gwyneth-paltrow-max-factor-2014-campaign-madonna/) & [maxfactor](https://maxfactor.co.uk/) The Max Factor Summer 2014 ad campaign pays tribute to four iconic women in both the movie and music industries. Audrey Hepburn, Madonna, Farah Fawcett and Brigitte Bardot are reincarnated through American actress Gwyneth Paltrow. Spanning the decades between the fifties to the eighties, the looks are as iconic as the celebrities themselves are. Yet people might be more astounded by the blonde beauty's transformations. Showcasing the [brand's cosmetics](https://www.trendhunter.com/trends/tom-ford-runway-lip-color) in a variety of ways since all of the personalities chosen are so different from one another, the Max Factor Summer 2014 ad campaign is a visual treat. Paltrow reveals, "There’s a picture of me sitting on [my mum's] lap in a make-up chair trying to do her lipstick. I was always in that world of make-up and make-up artists.” ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 17% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Generational Celeb Makeup Ads:** Opportunity for brands to create ad campaigns that pay tribute to iconic women from different generations. ### Sectors Adopting This - **Cosmetics:** Opportunity to create and promote cosmetics products inspired by iconic celebrities from different eras. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md)