The Max Factor Candice Swanepoel ad campaigns have been going strong for three years now. By the look of the latest images, it's easy to see why. Dark and glamorous, the blonde beauty channels her inner Old Hollywood persona in order to demonstrate the beauty of these, well, beauty products.
From The Marilyn Monroe lipstick collection to Max Factor’s Voluptuous False Lash Effect mascara, the Max Factor Candice Swanepoel ad campaign features a slew of spring- and summer-ready creations that maintain the mystery of the night while working beautifully for the day as well. The images were shot by photographer Camilla Akrans and features the work of makeup artist Pat McGrath, the cosmetics brand’s Global Creative Design Director. Accentuating natural beauty appears to be the theme of the shoot.