Max Factor has released a new Velvet Volume False Lash Effect Mascara line, the benefits of which are being showcased on the stunning Candice Swanepoel. She wears the dramatic mascara with a smokey eyed look that brings out piercing blue gaze. As though ready for glamorous night out on the town, the Max Factor look is complemented with a voluminous coif and gloved attire.
The Max Factor ad campaign was shot by photographer Camilla Akrans. The South African beauty was made up by Max Factor’s Global Creative Design Director Pat McGrath with the help of makeup artist Shay Ashual. The print ad is accompanied by an equally elegant commercial spot. Full of dark yet vibrant colors and an air of anything being possible, women will want to try out this product immediately.