# Caffeine-Free Vitamin Drinks Mawé is an Alternative to High-Caffeine, High-Sugar Energy Drinks By Laura McQuarrie | Published 2021-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mawe References: [fabnews.live](https://fabnews.live/challenger-brand-mawe-hits-shelves-with-caffeine-free-vitamin-energy-drink/) & [drinkmawe.co](https://drinkmawe.co/products/mawe-vitamin-energy-caffeine-options) Mawé is the caffeine-free, low-sugar antithesis to high-sugar, [high-caffeine energy drinks](https://www.trendhunter.com/trends/citrus-freeze). The caffeine-free vitamin energy drink can be enjoyed as an alternative to energy and soft drinks, as it shares plenty of benefits from B Vitamins to alleviate tiredness and fatigue—in fact, a 330-ml can of Mawé boasts 50% of the daily recommended Vitamin B5, B6 and B12. Mawé's formula specifically speaks to Millennial parents, gym-goers and working individuals who constantly find themselves on the go. The caffeine-free energy beverage harnesses [energizing Brazilian guarana fruit](https://www.trendhunter.com/trends/feel-free-kava-mate-tonic), plus the light and refreshing flavors of apple and pear. The vegan-friendly vitamin energy drink is free from artificial ingredients and offers an appealing solution to [everyday feelings of fatigue](https://www.trendhunter.com/trends/kewe-energy). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 61% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Caffeine-free Energy Drinks:** Opportunity for disruptive innovation in the energy drinks industry by creating healthier and more natural alternatives. - **Vitamin-enhanced Drinks:** Opportunity for disruptive innovation by creating drinks with added vitamins and nutrients to appeal to health-conscious consumers. - **Vegan Energy Drinks:** Opportunity for disruptive innovation by creating energy drinks that cater to the growing vegan consumer market. ### Industries Being Reshaped - **Beverage Industry:** Potential for innovation in the beverage industry by creating healthier and more natural alternatives to existing energy drinks. - **Wellness Industry:** Opportunity for disruptive innovation in the wellness industry by creating vitamin-enhanced drinks that appeal to health-conscious consumers. - **Vegan Industry:** Opportunity for disruptive innovation in the vegan industry by creating energy drinks that cater to the growing vegan consumer market. ## Related on Trend Hunter - [Naturally Energizing Drinks](https://www.trendhunter.com/trends/go-mate-drinks.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/sugarfree-energy-drinks.md) - [Bubbly Caffeinated Beverages](https://www.trendhunter.com/trends/wakewater.md) - [Next-Gen Wellness Drinks](https://www.trendhunter.com/trends/wellness-drinks.md) - [Ready-to-Drink Wheatgrass Refreshments](https://www.trendhunter.com/trends/maka-drinks.md) - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md) - [Adult-Targeted Energy Drinks](https://www.trendhunter.com/trends/mocean-energy-drinks.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md) - [Nutritional Caffeine Alternatives](https://www.trendhunter.com/trends/energy-supershot.md)