# Greek-Inspired Fruit Branding Mavromata is Driven by a Greek Exotic Expression By Jamie Danielle Munro | Published 2014-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mavromata References: [packageinspiration](http://www.packageinspiration.com/mavromata.html/) & [behance.net](https://www.behance.net/typical140481) Mavromata is a brand that specializes in black currents, and the name is actually translated to "black-eyed woman" in the Greek language. As such the branding for this food used this as a source of inspiration when coming up with the [packaging and logo elements](https://www.trendhunter.com/trends/higgidy-1). The top part of the packaging has an eyeball with a black pupil in the center, making it quite the literal representation of what the name of the brand actually stands for. Below this is a [clear opening in the bag](https://www.trendhunter.com/trends/scotts-protein-ball), allowing for people to actually see the product inside (which helps with tempting people to go ahead and actually buy the item). In terms of [graphic design](https://www.trendhunter.com/trends/cooper-street-snacks), this is an excellent example of a literal interpretation of the name done well. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 19% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Literal Interpretation Branding:** A trend in which brands incorporate literal representations of their names or concepts into their packaging and logo designs, creating a memorable and visually appealing brand identity. - **Transparent Packaging:** A trend in which brands use clear openings in packaging to allow consumers to see the product inside, enhancing the product's visual appeal and creating a sense of transparency and trust. - **Ethnic-inspired Branding:** A trend in which brands draw inspiration from specific cultures or languages to create unique and culturally relevant branding elements, appealing to consumers seeking authentic and immersive experiences. ### Sectors Adopting This - **Food & Beverage:** Opportunity for food and beverage brands to create unique packaging and branding concepts that visually represent the product name or concept, enticing consumers and creating brand recognition. - **Graphic Design:** Opportunity for graphic designers to explore literal interpretation and cultural inspiration in their designs, helping brands stand out and create meaningful connections with their target audience. - **Packaging and Labeling:** Opportunity for packaging and labeling companies to innovate by developing transparent packaging solutions that enhance product visibility and provide consumers with an engaging and trustworthy shopping experience. ## Related on Trend Hunter - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Mediterranean Food Rebrands](https://www.trendhunter.com/trends/cypressa-1.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md)