# Dreamy Denim Lookbooks The New Mavi Jeans Spring 2014 Campaign is Casual and Ethereal By Farida Helmy | Published 2014-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mavi-jeans-spring-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/frida-gustavsson-magdalena-frackowiak-mavi-jeans-spring-2014-campaign/) & [ca.mavi](http://ca.mavi.com/collection) Looking like modern-day greek goddesses, Frida Gustavsson and Magdalena Frackowiak star in the new Mavi Jeans Spring 2014 campaign. Showing us how to look ethereal and dreamy in denim, the Mavi Jeans Spring 2014 campaign has the stunning models posing in the latest looks from the Turkish brand and looking just right for a summery day out. Gustavsson and Frackowiak look relaxed and casually chic in the outdoor campaign as they lounge on Greek-looking ancient lounge chairs adorned with gold and shimmer. The campaign was captured by photographer Riccardo Tinelli and has these top models posing alongside sexy male models Francisco Lachowski and Florian Van Bael. The campaign features all the latest pieces from the collection which range form white form-fitted capris to dark denim everyday pieces styled by Carlo Alberto Prefnolato. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 69% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Ethereal Denim Fashion:** Opportunity for denim brands to incorporate ethereal and dreamy elements in their designs. - **Outdoor Campaigns:** Increasing trend for fashion campaigns to feature outdoor scenery for a more natural and relaxed vibe. - **Greek-inspired Aesthetic:** Potential for fashion brands to incorporate ancient Greek aesthetics in their campaigns and designs. ### Industries Being Reshaped - **Denim Brands:** Opportunity for denim brands to incorporate ethereal and dreamy elements in their designs. - **Fashion Photography:** Increasing trend for fashion campaigns to feature outdoor scenery for a more natural and relaxed vibe. - **Fashion Design:** Potential for fashion brands to incorporate ancient Greek aesthetics in their campaigns and designs. ## Related on Trend Hunter - [Nature-Inspired Denim Collections](https://www.trendhunter.com/trends/springsummer-2025-denim-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Versatile Cargo Pants](https://www.trendhunter.com/trends/versatile-cargo-pants.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)