# Flavorful Cocoa Coffee Alternatives Maverick Chocolate Morning Bliss Features Functional Mushrooms By Michael Hemsworth | Published 2024-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maverick-chocolate-morning-bliss References: [restaurantmagazine](http://www.restaurantmagazine.com/morning-bliss-by-maverick-chocolate-makes-coffee-alternative-debut/) & [maverickchocolate](https://maverickchocolate.com/products/morning-bliss-coffee-alternative)  [Maverick](https://www.trendhunter.com/trends/maverick-gt-stormy-knight) Chocolate Morning Bliss is a new coffee alternative crafted with the brand's whole bean cocoa alongside a range of additional ingredients for flavor and function. The product starts off with whole bean cocoa with [functional mushrooms](https://www.trendhunter.com/trends/four-sigmatic-focus) and naturally sourced caffeine, which have all bee stone-ground to ensure the utmost attention to a high-quality final product. The drink features caffeine from the matcha and chai in the mix, while the [seven kinds of mushrooms](https://www.trendhunter.com/trends/renude-reishi-cacao) will provide a range of benefits to the body. Co-Founder Melissa Hagerty spoke on the Maverick Chocolate Morning Bliss saying, "We love our caffeine and a hot beverage in the morning, but we both felt like we needed a more healthful morning drink that made us feel alert, awake and ready for the day. The fact you can sneak in mushrooms, maca, matcha and chai makes it a great alternative coffee with better ingredients than most.” ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 80% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Mushroom-infused Beverages:** Blending functional mushrooms into morning beverages is gaining popularity for its promised health benefits and unique flavors. - **Cocoa-based Coffee Alternatives:** Using whole bean cocoa as a primary ingredient in coffee substitutes is carving out a niche market for those seeking flavorful yet caffeine-rich morning drinks. - **Functional Ingredient Blends:** Combining ingredients like matcha, chai, and maca in one product appeals to health-conscious consumers looking for multifunctional wellness options. ### Who This Affects Most - **Health and Wellness:** The health and wellness industry is seeing a surge in demand for beverages that offer more than just taste, aiming to provide various functional benefits. - **Specialty Coffee:** The specialty coffee industry is increasingly incorporating alternative ingredients to attract customers seeking unique and healthful caffeine experiences. - **Natural Foods:** Natural foods sector is innovating with cocoa, mushrooms, and other functional ingredients to create new beverage alternatives that cater to growing health trends. ## Related on Trend Hunter - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mudwtr-hot-chocolate-mix.md) - [Mushroom-Boosted Coffees](https://www.trendhunter.com/trends/mudwtr-coffee.md) - [Brain-Friendly Coffee Mixes](https://www.trendhunter.com/trends/organic-cognitive-cacao-and-coffee.md) - [Superfood Coffee Alternatives](https://www.trendhunter.com/trends/beyond-brew.md) - [Nootropic Coffee Alternative Beverages](https://www.trendhunter.com/trends/braincare-smart-focus.md) - [Apoptogenic Coffee Alternatives](https://www.trendhunter.com/trends/renudes-chagaccino.md) - [Mushroom-Powered Coffee-Free Drinks](https://www.trendhunter.com/trends/om-mushroom-superfood.md) - [Mushroom-Based Coffee Products](https://www.trendhunter.com/trends/four-sigmatic.md) - [Flavorful Wellness-Forward Blends](https://www.trendhunter.com/trends/everyday-dose.md)