# Vibrant Cost-Conscious Cosmetics Fashion Nova's Maven Beauty Shares Affordable Beauty Staples By Laura McQuarrie | Published 2020-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maven-beauty References: [byrdie](https://www.byrdie.com/fashion-nova-launches-maven-beauty-5083690) & [fashionnova](https://www.fashionnova.com/) Fashion Nova is venturing into the world of beauty with its new [affordable beauty brand](https://www.trendhunter.com/trends/sona-cosmetics), Maven Beauty. The debut collection from Maven Beauty is Basic Beat and it boasts bright orange packaging and color cosmetics that are just as vibrant. The high-quality makeup products all come in at under $20 and they include everything from richly pigmented eyeshadow palettes to classic lipstick shades and reusable lashes. As well as appealing to a broad demographic thanks to the cost-conscious nature of the line, Maven Beauty is also [100% vegan and cruelty-free](https://www.trendhunter.com/trends/barry-m-beauty). Some of the standout products in the new collection are the Basic Beat Cream Eyeshadow infused with marine lavender extract and the Waterproof Liquid Liner with a built-in applicator to suit on-the-go use. Image Credit: Maven Beauty ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 72% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Affordable Beauty:** Disruptive innovation opportunity: Creating high-quality beauty products at affordable prices to appeal to a cost-conscious demographic. - **Vegan and Cruelty-free:** Disruptive innovation opportunity: Producing beauty products that are 100% vegan and cruelty-free to meet the growing demand for ethical and sustainable options. - **Convenience and Portability:** Disruptive innovation opportunity: Developing makeup products with built-in applicators and on-the-go features for convenient use. ### Where This Applies - **Cosmetics:** Disruptive innovation opportunity: Creating cost-effective makeup products that deliver high-quality results and appeal to a wide range of consumers. - **Beauty & Fashion Retail:** Disruptive innovation opportunity: Incorporating affordable, vegan, and cruelty-free beauty brands into fashion retail platforms to attract ethically conscious consumers. - **E-commerce:** Disruptive innovation opportunity: Building online platforms that offer affordable and ethically conscious beauty products with convenient features for on-the-go consumers. ## Related on Trend Hunter - [Affordable Nude Cosmetic Products](https://www.trendhunter.com/trends/nude-cosmetic-product.md) - [Affordable Luxury Cosmetics](https://www.trendhunter.com/trends/pretty-smart.md) - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Budget-Friendly Makeup Collections](https://www.trendhunter.com/trends/budgetfriendly-makeup-collection.md) - [Affordable Holiday Beauty Sets](https://www.trendhunter.com/trends/exclusive-holiday-gift-sets.md) - [Fashion Label Beauty Collections](https://www.trendhunter.com/trends/white-fox-the-beauty.md) - [Inclusive Toxin-Free Makeup Products](https://www.trendhunter.com/trends/defiance-beauty-by-nechami.md) - [Affordable Performance Cosmetics](https://www.trendhunter.com/trends/sona-cosmetics.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md)